Simplification, Mobile-ization, Evolution

Five Credit Union Website Trends for 2025

We build a lot of credit union websites, and we’ve been doing it for many years. This specialization gives us an unique perspective, and so we’re seeing some really interesting trends start to pop up. Here are the top five as we head into 2025. 1) Fewer pages Our last several sites have launched with…

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Solving the CU marketing “now what?” problem

Solving the CU marketing “now what?” problem

“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…

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Set yourself up for success in the new year!

Four ways CU marketers can kick-start 2024

The holidays are finally behind us, and so it’s time for credit union marketers to relax and settle right back into that comfortable post-holiday routine, right? Well… sort of. Here’s how to kick off the new year in style – and make sure you get a head start on blowing those 2024 project goals out…

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Set yourself up for success in the new year!

Five things CU marketers can get done before 2023

2023 is right around the corner! Everyone’s putting down their hot chocolate and getting out of the holiday mood, and so it’s time for credit union marketers to relax a bit, right? Well… sort of. With just a little time and effort before we hit January whirlwind, you can get a fresh start on 2023,…

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This ain't your granny's marketing

3 questions to help you maximize your social media marketing

A lot of people are treating social media marketing exactly like every other type of marketing. They think that if they put an ad on a social media platform, people will just show up. “If you build it, they will come” and all that. But you’re not Kevin Costner, and this ain’t your granny’s marketing.…

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Don’t shy away from hairy, scary topics

Get face-to-face with the Financial Education Monster

This pesky pain-in-the-neck likes to sit in the periphery. The Financial Education monster lurks just out of view, a persistent reminder of a mostly unfulfilled promise you made to your members. And even worse, your members can see the scruffy, generic, little rascal, too.  Here’s how to brush up the Financial Education Monster, give him…

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It's always hungry, always screaming for more, MORE, MORE!

Feeding the Social Media Content Beast

It’s always hungry, always screaming for more, MORE MORE! The Social Media Beast craves a constant stream of tasty snack-size content, and it’s insatiable. Here’s how harried credit union marketers can keep this ravenous critter happy while keeping their sanity. Repurpose, recycle, and repeat The first rule of content cookery is to make the most…

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figure out who your audience could be, not who they are.

Social media content isn’t one-size-fits-all

Creating good social media content across different platforms can be difficult. It isn’t just about creating images in different sizes, or figuring out how to fit three paragraphs from Facebook into a single tweet. Not all social media platforms were created equally. For one thing, not all social media platforms have the same functionality. There…

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email newsletters are still an effective marketing tool

5 Easy Ways to Generate Email Content Ideas

Email marketing newsletters are still an effective marketing tool. But how do you keep your audience coming back for more? You’d think the process would be easier over time, but it’s actually more challenging. Each new article seems to overlap content written in the past. Below is a short list of easy wins for e-newsletter…

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