Posts Tagged ‘Branding’

You have to reach their HEARTS AND MINDS to share their lives.

Give young members a CU to believe in

Young members are on everyone’s mind; they’re essential for every credit union’s long-term survival, yet the average age of CU members creeps up every year. But how do you bring in these mysterious millennials, and their even more mysterious younger siblings? A snarky blog and a shiny online banking app are only part of the…

Read More
Say one thing. Say it well.

Say just one thing to make your marketing more effective

Say one thing. Say it well. There. That’s most of what you need to know to be an effective credit union marketer. The more focused your message, the better it’s going to work. “Simplicate, and add lightness” – Ed Heinemann, famed Aircraft Designer Of course, like everything that’s simple in theory, adding lightness in real…

Read More
Marketing has made a cultural shift, and credit unions need to catch up.

First you have to know what you don’t know

What you don’t know can hurt your credit union’s future. Because the world has been changing even if you haven’t. Your 3-car garage in the suburbs isn’t even on the radar of young, potential members that prefer to live in a city where they won’t ever need a car, not to mention a space to…

Read More
Can we make everything else as cool as the new website?

Think screenspace, not meatspace

For most credit unions, each member drops by your website an average at least four or five times a month. It’s open 24/7/365, and you can do things with color, interaction, and motion on a screen you just can’t do with a postcard or in a branch. Add in mobile app usage, and, well, you…

Read More
my website wishlist

How to buy a credit union website

If your current website is more than two or three years old, it’s already time to start planning its replacement. Technology moves fast, and time on the internet moves even faster. Plus, your members, your brand, and your credit union continue to grow and evolve. What you need your site to do today is much…

Read More
Play nice now, and you may get more playdates in the future.

Before trying “latest and greatest” in marketing tech…

Credit union marketers are being bombarded with so many options for the “latest and greatest” in marketing tech (marketing automation, AI, personalization, big data, chatbots, biometrics and more), that it’s hard to keep up. But we certainly pay attention. After all, the “next big thing” is always fascinating, isn’t it? Especially when it is wrapped in shiny…

Read More
The quieter you become, the more you can hear.

How does anyone expect to be heard, when everyone is talking?

Why does everyone seem to be talking all of the time? And how does anyone expect to be heard, when everyone is talking? Thanks to the web and social media, everyone who wants to share their thoughts with the world can do so, using a constantly changing array of platforms. The lines between creators, media,…

Read More
Your brand may be better defined by what you aren't

Negative space isn’t just for logos.

Artists have used negative space in compositions for eons, and graphic designers have made good use of the technique in logo design. But negative space isn’t just for logos; it may be an even better way to define your brand. Okay, you might not have followed that if you aren’t a graphic designer, so let…

Read More
Your competition is apathy not a bank

Just one of these obstacles is enough to keep you from growing

Ignorance, inertia, and inattention. Just one of these obstacles is enough to keep your credit union from growing. And your credit union needs to overcome all three if you are ever going to thrive. IGNORANCE As CUNA President/CEO Jim Nussle told attendees at the Southeast Credit Union Conference, credit unions have a perception problem, which…

Read More
Its time to dig out those tie-dyed tees

Peace, love, and credit unions

“Hippie” values are back, and it’s time for credit unions to dig out those old tie-dyed tees and headbands and get ready to group-hug a whole new generation. I can already see the signs: Peace, love, and credit unions. Credit unions have every right to claim and own this message in the financial world. While Millennials…

Read More