Posts Tagged ‘Branding’
Your brand reputation should make your Mom proud.
The life lessons your Mom imparted hold as true for brand reputation as they do for you, which means you need to share her wisdom with everyone. Wait a minute, what’s my Mom got to do with our brand? Your Mom wanted you to grow up to be happy and healthy, with plenty of friends…
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Your vague and squishy brand is hurting membership
A vague and squishy brand makes it almost impossible for a credit union to bring in new members. Without a solid reason to notice or care, no one other than your most involved members will know who you are, or what makes you different. Yes, it probably doesn’t help that the generic tagline next to your credit union logo would probably…
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Does your website play nice with others?
Wouldn’t it be a better world if everyone could just get along? That simple idea, interoperability, is one of our guiding principles for building credit union websites. Everything online should work together smoothly with everything else. Your online banking login should look like it belongs on your site, and when members log in, they should know…
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Unintended consequences can be damaging
When Marketers don’t pay enough attention, unintended consequences can be especially damaging. If you don’t believe me, look at the public relations fiasco United Airlines has been experiencing lately. Those standardized terms probably looked reasonable to those in charge of herding passengers at United, especially since all the major airlines use similar wording in the fine print that accompany ticket sales.…
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Minimalism: Love people. Use things.
Last summer my wife and I were partially successful at simplifying our lives. We moved from a 3000 sf home in suburbia to a 1700 sf condo in the middle of town, cut out 40 minutes of drive time and replaced it with a 10 minute walk to work along a fitness trail surrounded by a…
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Most of the world has no idea who you are.
Credit unions, I hate to be the one to break this to you, but most of the world has no idea who you are. That may be a surprise to you since you live in the CUniverse. When immersed in the credit union culture, when you deal with the same coworkers and members most of the time, it’s too easy to…
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Free Shared iDiz Books
Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into our 10th year of Shared…
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If you work in marketing, are you being paid to lie?
I believe in honesty. Not just in my personal life, but in business too. Of course that might be difficult for some people to believe since I work in marketing. After all, it’s a business I’ve heard described as “being paid to lie.” And, I know it’s hard to believe, we’ve had clients who wanted us…
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Choose to be worth it.
They say that in the race to the bottom only one person wins, but I’m not convinced that anyone actually does. We still see credit unions claiming they “do everything a bank does, only cheaper.” Okay, they don’t normally say “cheaper” in their marketing, but they do usually brag about their lower loan / higher savings rates. They also…
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If Big Blue can pivot, so can you.
When asked to think of an agile, design-focused business, Apple or maybe Tesla probably come to mind. IBM probably won’t – but maybe they should. Having invented everything from mag stripe cards and the ATM, to floppy disks and disk drives, UPC barcodes and SQL programming, IBM has been the prototype Big American Corporation almost since it…
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