Credit Union Websites
The best websites are never done
Once your credit union’s spiffy, super-fresh new website goes live, you can raise a toast and cross website stuff off your to-do list for a few years, right? Not so fast. A new website is only fresh for a brief moment in time. The world, your members, and what they want and need are constantly…
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CUSOs need marketing love, too
CUSOs (Credit Union Service Organizations) can be a fantastic way for credit unions and groups of credit unions to better serve members and nonmembers, generate income, collaborate with and serve other credit unions, and meet all sorts of needs. There’s an endless variety of CUSOs out there, and the number is growing, even as credit…
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In Case You Missed It (Vol 4)
In Case You Missed It is our way of cutting down on those “Did you see this?!” emails that we kept sending each other. Instead, we’re sharing the best of these tidbits and insights with all of you. If you like this kind of thing (or don’t), feel free to let us know or join the conversation. In the meantime,…
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Word-of-mouth referrals are the best marketing tool.
My dad wasn’t exactly all that handy in the area of home projects when I was younger. In his defense, though, he had no internet, YouTube, or Google to lean on back then. So, when he started a home project, there was a high degree of probability that he’d need help to finish the job…
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Website accessibility and translation go hand-in-hand
For some people, website translation (and other forms of web accessibility) seem like more of a compliance issue than anything else. They only want to do what’s necessary to avoid any accusations or complications, and no more. Once done, the translations and other changes will likely sit there. They’ll be untouched by future updates, because…
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Easy wins to improve page speed and convert more customers
Many marketers and website managers have no idea how to make their website faster, even though they may be responsible for its content and general upkeep. That brand-spankin’ new website might have that fresh site smell now, but it only takes a few months of lackluster care to spoil your visitors’ website experience. In this…
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Why clarity is King for marketing to English language learners
Many a Marketing 101 student in has heard the tales of the Chevy Nova and Colgate. In these stories, a lack of diversity or language research led to embarrassment and abysmal sales in Latin American markets. A great first lesson in international marketing, or marketing to English language learners, right? Well, it turns out that…
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5 reasons to fix your “mostly sorta OK-ish” credit union website
If your credit union’s website is a real dumpster fire, then the reasons to upgrade ASAP and pronto are pretty obvious. But what if it’s just… a little lame? Sorta… meh. Just, you know, not awful, but not great. What’s your motivation if it’s not TOO painful? Here’s why now is exactly the right time…
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5 Ways to Make Your Website Personalization less Creepy
Website personalization continues to be one of the hottest marketing trends because it can improve user experience and sales conversions. Most people appreciate when content is tailored. It’s quick, intuitive, and convenient. However, many consumers are also more privacy-aware and suspicious of marketers trying to collect their data. When personalization gets too intrusive, people start to…
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Credit Union Website Analytics: Google Search Console
As I’ve said many times, Credit Union websites are weird. They don’t follow the same sorts of rules as other types of websites, so it can be tough to interpret your data. What’s normal or abnormal? What should your goals be, and where can you make a difference? Fortunately, we’ve built lots of credit union…
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