Credit Union Websites
Easy wins to improve page speed and convert more customers
Many marketers and website managers have no idea how to make their website faster, even though they may be responsible for its content and general upkeep. That brand-spankin’ new website might have that fresh site smell now, but it only takes a few months of lackluster care to spoil your visitors’ website experience. In this…
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Why clarity is King for marketing to English language learners
Many a Marketing 101 student in has heard the tales of the Chevy Nova and Colgate. In these stories, a lack of diversity or language research led to embarrassment and abysmal sales in Latin American markets. A great first lesson in international marketing, or marketing to English language learners, right? Well, it turns out that…
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5 reasons to fix your “mostly sorta OK-ish” credit union website
If your credit union’s website is a real dumpster fire, then the reasons to upgrade ASAP and pronto are pretty obvious. But what if it’s just… a little lame? Sorta… meh. Just, you know, not awful, but not great. What’s your motivation if it’s not TOO painful? Here’s why now is exactly the right time…
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5 Ways to Make Your Website Personalization less Creepy
Website personalization continues to be one of the hottest marketing trends because it can improve user experience and sales conversions. Most people appreciate when content is tailored. It’s quick, intuitive, and convenient. However, many consumers are also more privacy-aware and suspicious of marketers trying to collect their data. When personalization gets too intrusive, people start to…
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Credit Union Website Analytics: Google Search Console
As I’ve said many times, Credit Union websites are weird. They don’t follow the same sorts of rules as other types of websites, so it can be tough to interpret your data. What’s normal or abnormal? What should your goals be, and where can you make a difference? Fortunately, we’ve built lots of credit union…
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Why credit unions must kill off Microsoft Internet Explorer (MSIE)
As credit union website developers, one of the banes of our existence is the browser Microsoft Internet Explorer (MSIE). This ancient, archaic, creaking pile of code is absolutely infested with quirks, bugs, and inexplicable behavior. But this isn’t simply web developers whining about weird-looking websites. The biggest problem is that MSIE is absolutely infested with…
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Your marketing flow starts with your website
Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…
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Five reasons your website is a fright
In honor of spooky season, let’s talk about a few of the ways your credit union website might be causing horrible moaning and groaning, or even frightening members away. And, more importantly, what you can do about it. 1) It’s mummified and lifeless Does your website just sit there, creepily staring into space, with no…
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You need to be social to grow Social Media
You’ve done it. You created accounts for your Credit Union on every social media platform, picked your social media management tool, and started planting some custom content. You post at the recommended times, and answer your followers’ and fans’ messages. In short, you’ve planted your social media garden. Congrats! Good job! But your engagement, the…
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How your website can help members help themselves
Even though most CUs have branches that are at least partially open, many members still prefer to manage their money and get the answers they need online or by phone rather than in-person. Which is why one of the consistent side effects for the past few years has been greatly increased call volume at credit…
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