Credit Union Websites
Squatter’s rights
Have you ever let a domain name registration expire without renewing, only to find it’s been turned into an ad farm? Congratulations — you’ve just found a domain name squatter! Domain name squatters (they prefer the terms “investors” or “domainers”) often grab domain names after they are dropped in hopes that the original owners will want…
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Quick check: five simple things that must be on your home page
When someone visits your web site, they’re usually on a mission. No one visits a credit union web site for entertainment or to shop for shoes — they’re looking to get something done. Take a quick look at your web site right now and make sure visitors can find what they need instantly. 1. Your…
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Re:Re:Fw:Re: = 13 weeks of email every year
How much time do you spend on email? I know, that’s an odd question from a blog post that you may have clicked on because of an email. According to one study, we spend 28 percent of our time in the office on email. Sound about right to you? I can certainly believe that I…
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Master of your domain names
Millions of web sites vanished one day when GoDaddy, the world’s largest domain name registrar and web host, went down for several hours. At first, an anonymous black hat hacker (or group of hackers) tried to take responsibility, but on Tuesday the company issued a statement that the outage was caused by “a series of…
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First, fix your web site
Way too many credit unions have terrible websites, and frankly, I’m tired of it. I’m not talking about subtle things only geeks care about — I’m talking about some real train wrecks that make the credit unions look like amateur operations. Here’s the real problem: potential new members won’t do business with you without doing…
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Search success starts with usefulness
Search Engine Optimization (SEO) still sounds like a complicated and arduous technical task to some. But it really comes down to basic communication principles – skills marketers already have. Maybe it would help to put it in simpler terms. Build a useful web site, and the world will use it. Note that “useful” means that…
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When consumers have the attention span of a goldfish
“The average attention span of an adult is 20 minutes.” – Brad Vander Zanden, University of Tennessee “On the Internet, the average attention span is three to five minutes.”– Steven Hirsch, co-chairman, Vivid Entertainment “The addictive nature of Web browsing can leave you with an attention span of nine seconds, the same as a goldfish.”…
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How does your web site measure up?
How do you measure the success of a credit union website, and how do you justify spending money on it? We’ve had some interesting discussions lately on metrics for CU sites, and here are the points raised: One key is to remember that to members, your site is a tool – not an entertainment destination or…
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Think slippery, not sticky
Most websites want users to stick around longer in hopes that they’ll see more ads and/or make a purchase. But on a credit union site, tactics intended to increase page views mostly get in the way. That’s why you need to think slippery, not sticky. To your members, a credit union web site is a tool,…
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Basics before buzzwords
Are you feeling a little guilty these days because your credit union doesn’t have an active blog and a loyal audience of thousands following a Twitter feed? Before you start chasing the latest buzzwords, make sure the basics are in place — a useful web site, with current information that’s easy to find. To be…
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