why is it so hard for you to get our attention?

CUs would seem to be in a perfect position to attract Millennials. The foundational concept of people helping people. Banding together to create something where everyone benefits. No shareholders to satisfy, with their just-give-me-that-dividend mindset. CUs literally exist to help their members and their communities. Which is something Millennials can appreciate. So why is it…

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get more done with fewer resources

When experts demonstrate applications for artificial intelligence (AI), the potential looks amazing. But, the application has always fallen a bit short. AI’s Rough Start One of the problems with AI-created interactions in the past has been it’s lack of “human-ness.” Robotic voice synthesizers and response algorithms created rigid, machine-like experiences. Early AI wasn’t able to…

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email newsletters are still an effective marketing tool

Email marketing newsletters are still an effective marketing tool. But how do you keep your audience coming back for more? You’d think the process would be easier over time, but it’s actually more challenging. Each new article seems to overlap content written in the past. Below is a short list of easy wins for e-newsletter…

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to stand out, you have to take a stand.

Don’t you just love to see marketing that’s, you know, good? There were a couple of examples of fun, interesting, and ultimately effective marketing that we picked up on this past week. The first was a bottled-water alternative called Liquid Death. The second was a racy, definitely cheeky (excuse my dad pun), and likely NSFW…

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100% member owned

Last week I saw a semi-trailer emblazoned with a company logo and the words “100% Employee Owned” underneath, and I thought it was a great way to differentiate their company from all of the others. Then I started wondering why credit unions don’t say something similar. After all, CU members are the owners of their…

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You're in a space the listener helped to create

If you’re running ads in audio streaming services like Pandora, Spotify, podcasts, etc., read the room. Tailor your message, offer, script, and production to the context. A commercial in a listener’s headphones while listening to a finely tuned personal playlist feels a lot more intrusive than listening to the radio. You’re in a space the listener…

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You need to nurture your social media audiences if you want them to blossom and bear fruit.

You’ve done it. You created accounts for your Credit Union on every social media platform, picked your social media management tool, and started planting some custom content. You post at the recommended times, and answer your followers’ and fans’ messages. In short, you’ve planted your social media garden. Congrats! Good job! But your engagement, the…

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Pay close attention to what members need and want

From the national data, and what we’re hearing from our clients, credit unions have seen a deposit surge in the second quarter of 2020. Members are spending less, many are getting back to work, and everyone wants to build their emergency funds in a safe place. Driven by record low rates, mortgages and mortgage refis…

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Build the culture and walk the talk.

Social media is based on people sharing ideas and information, creating online communities and conversations. We’ve already told you about a few of the social media management systems we’ve tested, and the importance of maintaining your presence on social media. But, to let you in on a little trade secret, you already have access to…

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Neo was right. If you die in the Matrix, you die in real life.

With everything happening these days, your digital presence is either your most prominent asset or your most obviously-neglected marketing liability for the foreseeable future. People have now been stuck at home or afraid to come see you for months. Many are planning on staying home for a long time. That makes your digital presence more…

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