Credit Union Marketing
Do AI and Google like your CU website?
AI has left a lot of digital marketers scratching their heads. For many, organic search engine traffic has dropped substantially. This is largely because AI tools can synthesize a response without the user ever putting eyes on your website. You can see for yourself. Google has even built an AI overview right into their search…
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Five ways you’re losing deposits
At many credit unions, the deposit pendulum swings from “Yikes! Deposits are spiking! We need to make loans!” to “Eek, we need deposits!” again. To help you tune up your deposit-fu, here are five ways you might be losing out on deposits – and what to do about it. Talking only about your fantabulous APY…
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OMG: The Overwhelmed Marketer’s Guide to Multilingual Members
As of the last census, about one in five people in the US spoke a language other than English at home. Of course, many of those folks are perfectly comfortable doing business in English. However, pretty much everyone feels more welcome and comfortable when they’re greeted and served (if possible), in their first language. Even…
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Are you investing in high quality marketing or just throwing money away?
Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…
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“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the Indiana Credit Union League (ICUL) conference the same day we send you this newsletter. See you there, Indiana Credit Unions! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot…
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Do 5-star ratings really mean anything?
Amazon asks you to give a review for every product you buy and every delivery you receive. Rotten Tomatoes and IMDb reviews can influence a movie’s box office almost as soon as it comes out. Uber and Lyft drivers get passed over if they don’t have a 5-star rating, and get upset if you dare…
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OMG! 5 tips to make video content your members will vibe with
Working in the marketing department means you know how to do video content, right? I mean, those kids on TikTok do it, so how hard can it be? Well, it’s true that it’s easier than ever to make content. But having access doesn’t necessarily mean it’s easy. Those TikTok content creators? They make videos every…
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OMG! Budget season is coming up!
You’re already juggling loan campaigns, maintaining a website, writing press releases, newsletters and emails, posting social media, designing posters and brochures, updating branch signage, planning your next community event, etc., etc. You know, those everyday expectations that keep you busily bouncing between tasks all day long. Then all of a sudden it’s Budget Season. As…
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How to “do the right thing” without bragging
Credit unions are the perfect example of people banding together to solve a problem, and accomplishing more through cooperation. Since their beginnings in mid-1800s Europe, credit unions have embraced the values of “honesty, openness, social responsibility and caring for others.” Today’s credit unions continue to “give back” to their communities everyday – which is a…
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4 marketing tips from a 4-month-old
As mentioned in a recent blog post, I became a father pretty recently. And, well, this baby has been growing and changing quite a bit in the past few months. It turns out that I’ve learned a lot about babies that resonates with what I know about credit union marketing, and members. I’m definitely not…
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