What good is a marketing budget that never changes?

It’s budget season once again. Time to dust off last year’s marketing budget, tweak the product promotions to match what lending wants to focus on this year, push the numbers as much as you think you can get away with, turn it in and hope that it doesn’t get trimmed too far back. Sound about…

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Is your website actually usable, or are you just used to it?

Do you have website blindness?

Is your website actually usable, or are you just used to it? If you’re working with your website frequently or even daily, you might feel like your website is truly, actually user-friendly. But the problem is, you’re too close to it. You might have website blindness. It’s easy for you to navigate a website when…

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you need to pick and choose the metrics that apply

What GA4 means to CUs

If you deal with your credit union’s website Analytics, you’ve probably heard some buzz about Google Analytics 4, known as “GA4” by all the cool kids. GA4 is certainly an improvement over the older versions of Google Analytics in many ways, but it is very different. Here are some of the things credit unions need…

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When I say Abominable, I mean big, hairy, and out of control.

How to keep those winter Marketing Monsters from getting ABOMINABLE

During the winter months, it gets really easy to let things slide as you plan for warmer weather. Unfortunately, those Marketing Monsters aren’t waiting until spring comes to cause you problems. In fact, winter is usually when those problem monsters become Abominable. When I say Abominable, I mean big, hairy, and out of control. While…

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Time to snuggle up to a warm screen and do a little mouse-driven maintenance

Five Fun Winter Website Projects for CU Marketers

I’m a dedicated motorcyclist, so winters are the time when I catch up on all the home and garage projects I neglected in warmer weather. As it turns out, I’m out of moto-projects right now. My bikes are all running great, and I organized all my tools and spare parts last winter. So this winter…

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You still have time. What are you waiting for?

Quick wins CUs can get done NOW

There are times when you need a few quick wins. Whether it’s budget season, or there’s another review with your boss and you just need to get some results and look good. Maybe you still haven’t gotten that list of To-Dos done, much less hit all those goals! OMG! It’s okay. Don’t panic. Simply take…

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Pixels aren’t permanent ink; you can change anything at any time.

The best websites are never done

Once your credit union’s spiffy, super-fresh new website goes live, you can raise a toast and cross website stuff off your to-do list for a few years, right? Not so fast. A new website is only fresh for a brief moment in time. The world, your members, and what they want and need are constantly…

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A CUSO is a different kind of critter, sometimes very different

CUSOs need marketing love, too

CUSOs (Credit Union Service Organizations) can be a fantastic way for credit unions and groups of credit unions to better serve members and nonmembers, generate income, collaborate with and serve other credit unions, and meet all sorts of needs. There’s an endless variety of CUSOs out there, and the number is growing, even as credit…

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The best advertising is done by satisfied customers

Word-of-mouth referrals are the best marketing tool.

My dad wasn’t exactly all that handy in the area of home projects when I was younger. In his defense, though, he had no internet, YouTube, or Google to lean on back then. So, when he started a home project, there was a high degree of probability that he’d need help to finish the job…

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