Credit unions and young people should be a natural fit, BUT...

A few weeks ago I started asking the young people I know about the things they want from a financial institution. I received a flood of opinions and wrote up some of their main ideas, but now it’s time to get specific: Credit unions have an awareness problem, particularly with young people. Credit unions and…

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If you don’t want to talk to young people, I get it. Their memes are confusing and their fashion choices can be scary. But you can’t grow younger if you aren’t really sure what these folks want.  The good news is that I went out and talked to the youths for you, and they had…

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Get to know your millennials before deciding what they need.

There are a lot of think pieces, blog posts and even news articles out there about millennials and how different we are. Some are more successful than others, but an unfortunate number of them are just plain wrong. I call these millennial misconceptions, mostly for the alliteration. But why do people seem to care about…

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We don't just need help. We remember who helped us.

In my last article, I shared a not-so-secret insight: Millennials are often hard to reach because we just don’t see any reason to get invested in a brand. And most brands aren’t giving us one, so we don’t care. We all know the traditional marketing approaches often don’t work for Millennials. Heck, we’ve been known…

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why is it so hard for you to get our attention?

CUs would seem to be in a perfect position to attract Millennials. The foundational concept of people helping people. Banding together to create something where everyone benefits. No shareholders to satisfy, with their just-give-me-that-dividend mindset. CUs literally exist to help their members and their communities. Which is something Millennials can appreciate. So why is it…

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