Posts Tagged ‘Marketing’
It’s hard not to get caught up in a buzz that surrounds you.
The 2024 total solar eclipse happens Monday, and my hometown happens to be in the right place to see it all. It’s a big deal around here. Supposedly a “once-in-a-lifetime” experience* that we’ve been hearing about for the last few months now. Since this week was my turn to write a post for Shared iDiz,…
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In Case You Missed It – 3.20.24
We’re here with some FRESH takes from this week’s marketing conference! It literally just ended! We have insights about Financial education, marketing with data, using AI, setting a good marketing pace, junk fees and a surprisingly large fruit. Here’s what we noticed, in case you missed it: Junk fees are no joke The Biden administration…
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24 Tips for Monster Results in 2024 (Part 2)
The holidays are incredibly close, and many of us are finding out we just don’t have enough time! Me included, but I made you a promise last week and I plan to keep it. So, amidst the flurry of activity that everyone is dealing with this week, I bring you the second half of iDiz,…
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24 Tips for Monster Results in 2024 (Part 1)
The holidays are almost upon us and if you’re like me, you don’t have time to write – I mean, uh, READ a long think-piece article today. You just want to work on your end-of-year projects between intense online gift-shopping sessions. Or maybe the other way around. Well worry not! I’m here to provide you…
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Candid Conference Conversations
In the last month, I’ve been to two state credit union league conferences (the Virginia CU League‘s Growth Conference, and the Indiana CU League‘s Convention right here in Indianapolis). Wondering what’s on the minds of CU leaders right now? Fresh from the schmooze-a-thons, here’s a quick recap of some of the problems and solutions we…
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Why you need fewer members who look like me
The median age in the US is 38.5. The average age of a credit union member is 53. That’s already a big gap. But when you realize that 68% of their “most loyal” CU members are older than 65, suddenly that age gap feels even bigger. (No wonder so many credit unions are beginning to…
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In Case You Missed It (v33)
In this edition, we take a look at showing off your real values, the way real-world costs are rising, some big moves from NCUA, a fancier ChatGPT, the current state of remote work, and more. Here’s what we noticed, in case you missed it. Lip service vs. real values Chip Filson’s “Just a Member” blog…
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Enduring brands: What we can learn from Barbie
Get ready to see bubblegum pink everywhere you look this Summer! Margot Robbie is starring in a new live action Barbie movie, and Mattel has already signed licensing deals with over 100 brands. Not only can you dress like her, but you can also dress your dog to match (courtesy of Gap.) You can wear…
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In Case You Missed It (v31)
What do rising interest rates have to do with Marketing? Is Pride only a June thing? Are you helping your members with student loans? Is getting advice from social media ever a good idea? Oh, and we hired a cat. Here’s what we noticed, in case you missed it: Welcoming the newest iDiz staff member!…
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CU Conference Shout-Outs
The “sixth principle” of credit unions is cooperation among cooperatives. And we feel a similar spirit should apply to those of us who serve the credit union movement. Here are just a few quick shout-outs to just a few of the innovative companies and CUSOs we’ve seen at NACUSO in Las Vegas in April, and…
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