Posts Tagged ‘Marketing’
80% of your credit union’s members are blood-sucking parasites
Okay, that may be worded just a bit strong, but it’s certainly one way to look at the idea that the vast majority of your profits (80%) come from a minority of your members (20%). Obviously this isn’t a new idea. Most CEOs & CFOs are well aware of the 80/20 Rule, and are among…
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Do a few things really, really well
It was a perfect St. Pete Beach day. Blue skies, white fluffy clouds that matched the sand, small crowds since it was also a Monday, and enough of a breeze that you didn’t feel the sunburn building. A great day and a great way to wrap up a vacation. Our nephew, a local resident, finished…
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Are you DIY dizzy?
Credit unions have a strong DIY (do-it-yourself) ethic. It probably comes from the early days — every credit union started as a home-grown effort. The cigar box in a desk drawer became a shoebox in a closet, then the CU moved into an unused office near the break room, and, well, the rest is history. For…
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Yep, I’m still pregnant
Some database out there still thinks I’m pregnant. Direct mail offers are continuing to pour in for cord blood storage, baby seats, celebrity maternity wear, baby bottles with high-tech nipples, strollers with independent suspension, stretch mark cream, and the very latest in mushy food nutrition delivery technology. I am receiving a free subscription to “Babytalk”…
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When is the last time you heard CFOs whine about being misunderstood?
It may be disheartening to hear, but 80% of CEOs don’t trust Marketers. They believe that Marketers “are too disconnected from the…financial realities of companies.” They think that Marketers spend too much time “in their creative and social media bubble”, and when Marketers start trying to justify marketing expenses, they get sucked into the processes…
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Maybe they don’t really want a relationship with you
Building a social media presence/online community for your credit union can be a lot like dating. You dress up nice and are friendly to the world, but don’t always get the attention you deserve. Well, according to various studies by the IBM Institute for Business Value, what you are experiencing could simply be one of…
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Seriously, go for the grin.
If ever there was an industry that could use some help in not taking themselves so seriously, it would be financial services. So why are so many credit union Boards and CEOs against using humor in marketing and branding? It can’t be because humor is unpopular. From court jesters to comedians, humor has always been…
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Five things credit unions need to know about my generation
As a college student, apparently I am a demographic that lots of credit union marketers are eager to reach. So I have been asked to write about what my generation wants and needs from credit unions, and the world in general. Okay. You asked for it: 1. We want to be treated like adults.…
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Five numbers that make you wonder about a CU
Whenever we talk with a potential new client, we head over to NCUA.gov and check out their numbers. It’s all public data, and not all that detailed, but after perusing a few hundred of these, we’ve learned how to gain some insights into a credit union’s situation and “attitude” just from poring over ratios and…
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Disruptive thoughts I have to let out
From time to time, I get these strange, disruptive thoughts. Unconventional. Aberrant. But they’re banging around in my head, and I have to let them out… What if overdraft fees were actually reasonable? Overdraft income is down because of opt-in regulations, yet the average overdraft fee is still $29. As marketers, we hate dealing with…
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