Posts Tagged ‘Marketing’
How to choose and work with a pro photographer
For those of you that have been stuck in StockPhotoLand for most of your career, here’s a nuts and bolts lesson in how to choose and work with a pro photographer, what to expect, and how to get the results you need: 1. Build a plan. Get a good sense of what you want and need before…
Read More
InfiniBudget 9000 to revolutionize marketing as we know it
Time and time again, we hear the same laments from our clients: “We just don’t have the budget!” “I’d love to do more marketing, but the CFO doesn’t believe in ads.” “My nephew’s class said they’ll build our web site for three large pizzas.” “The CEO says we need to work smarter not harder, pull ourselves up…
Read More
The future of credit union website design
Credit union websites are a breed apart. You’re not selling widgets, you’re not providing entertainment or news, and you’re not collecting clicks for cash. Your site is a place busy members go to get things done. So how do the latest trends in website design and technology affect credit union websites? Touch devices make scrolling easier than ever…
Read More
In-house, or outsource? 3 ways to tell.
Credit unions, like many companies, go through times of tightening budgets and cutting back on outside expenses. Marketing is often the department that feels the biggest pinch. Occasionally some interesting management logic occurs, and more personnel can be added because the HR budget is a different line item than Marketing. (I never have figured that one out.) But…
Read More
Maybe it’s time to ditch the RFP
Let’s say you have a big, important project, like a website redesign or a brand refresh, and you need to hire a vendor partner. So the thing to do is send out a Request For Proposals (RFP) to every company that you can find, then just sit back, wait for the responses, and pick the…
Read More
One million seconds is HOW long?
Most people are lousy with numbers. Especially big ones. Numbers like millions, billions or trillions are simply hazy notions of REALLY big numbers for most people. Add a dollar sign in front and you may actually see their eyes glaze over. Unless you put those numbers in terms they understand. For example, everybody knows that a minute is 60 seconds,…
Read More
Millennials: No Car, No House, No CU Income?
My youngest son sort-of-hates cars. Sure, Grandma’s-hand-me-down-Buick helps him get around town when he comes back to visit family. But that’s also a big reason why he plans to always live in a city with a decent mass transit system. He doesn’t want to own any car, or make monthly payments for it, much less pay for the gas, insurance, and upkeep.…
Read More
How will you change the world in only 5 years?
I’ve always been amazed at how the Beatles completely changed America’s taste for music in just 5 short years. It was a culture shift that hasn’t been equalled since. Now, I admit I’m a huge Beatles nerd. I was just a kid when they were in their heyday, but I discovered their music in college and still listen to them…
Read More
Money isn’t everything – budget time and attention too
What’s your total marketing resources? No, not just the number of dollars you spend on media, services, and clicky pens. I’m talking about the other parts of the equation: time and attention. Time + attention + money = total resources. Time, of course, is a combination of staff time (how much time can and should you…
Read More
5 New Year’s Resolutions we dare you to make
Every New Year we make resolutions to improve our future; go to the gym, lose weight, get a raise, take that dream vacation, finally pay off the credit card…you know the drill. Lists are written and promises are made (mostly to ourselves, and mostly forgotten within a few days.) But what if your department did it as a group? What if everyone resolves to…
Read More