Posts Tagged ‘Marketing’
Content Marketing is all about the conversation
Everyone loves a good story. Numerous studies have even shown that our brains respond more to stories than cold, hard facts. That’s probably why stories have been a primary Branding & Marketing tool since, well, forever, and why they became a priority once content marketing and social media took off. After all, someone has to fill all that space. It’s not…
Read More
What ad agencies and credit unions have in common
Ad agencies have a real problem; they don’t like being called ad agencies. For most of the people working in the industry today that term should have been left behind, maybe as far back as in the ’60’s (especially once it was overly-romanticized by the TV series “Mad Men”). But if nothing else, that show has shown the enormous changes…
Read More
Video is eating the internet (and how to get on the menu)
There are 300 hours of video being uploaded to YouTube every minute. Cisco tells us that by 2019, video will be 80% of all consumer internet traffic, up from 64% in 2014. Video on demand will double by 2019, with over 70% of that HD. Thankfully broadband speeds are supposed to double in that same time…
Read More
Does your marketing calendar pass the Google test?
It’s human nature to keep doing the same thing year after year, and Credit Union marketers are no different. CUs tend to push home equity loans in the Spring, car loans in the Fall*, and Visa cards right before the holidays – because they always have. Now if that sounds like your entire Marketing Plan, then you should probably bring in some outside help. In…
Read More
It’s hard to read the label from inside the jar.
It’s obvious you’re different. You have the best staff, the best products, the best rates, and no one else is so completely devoted to their members. Absolutely no one can compare to you, and, frankly, you should have members willing to pay extra just to get in. Of course, you’re on the inside, looking out. When everyone else reads…
Read More
How to manage creatives without crushing them
Creative people are some of the most frustrating, talented, nerve-wracking, and amazingly wonderful people I know. And I should know, having worked with, hired and managed a whole bunch of them over my career. So when a CEO recently asked me how I was able to get them to do such great work over so many…
Read More
Four facts that may rock your world
Plenty of CEOs and Boards act as if nothing has changed in the 70+ years since their credit union was founded, and that it will probably continue along as it has for another 70+ years. (Insert mental pic here of CEO with feet up on desk, eyes half closed.) I’d tell them they might not want to get too comfortable,…
Read More
Those pesky misbehaving humans
I’m currently reading a very interesting new book called Misbehaving: The Making of Behavioral Economics by Richard Thaler. Thaler is an economics professor who became inordinately interested in those curious, messy, illogical, maddening creatures called “Humans” sometime in the ’70s. Economists then – and now – prefer to deal with the far more predictable actions of rational, logical beings.…
Read More
Marketing is too important to be left to Marketers
Marketing has traditionally been the domain of a few creative people in your organization, whose work is sometimes appreciated (and sometimes tolerated) by the rest of the staff who tend to have no idea what marketing really does all day. Well, nothing against your Marketing Department, but marketing is too important to be left up to just them. And, by the…
Read More
Your brand deserves more than Not Horrible.
As a Creative, you brainstorm, write, rewrite, design, rework, and generally put your heart and soul into your work. You fixate on building your brand to be one-of-a-kind, and have probably spent the last several years telling people how different you are from your competition. You’ve likely spent hours and hours searching for just the right stock photos, and in the end…
Read More