Posts Tagged ‘Marketing’
What to do when there’s never enough time to get anything done.
There’s never enough time to get anything done. Between meetings and coffee breaks, conversations with co-workers and email distractions, the day seems to fly by and you never quite accomplish what you want to. Well, you’re not alone. And that may be part of the problem. In theory, bringing employees together for 8 hours a day, 5 days…
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Answering the Indirect Question
One of the more intriguing credit union marketing problems we encounter is “what should we do with all these indirect members”? To be clear, we’re talking about members who have joined the CU by getting a car loan at a car dealer. Many times, they have only the base savings account and the car loan,…
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Credit Union Science Fiction
Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this has already happened, but is there…
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What CUs can learn from Sarah Silverman
If you haven’t seen the latest Sarah Silverman video about moving her money to a credit union, you might be living under a rock. I’ve seen almost as many social media posts and reposts about #bankexit as political posts. Okay, that might be an exaggeration. There’s still far more political posts in my social media. And of course the video…
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Thank you for the marketing!
What if people wanted to see marketing? Seriously. What if the state of the art in creating and targeting online marketing messages was so good that people would turn off their ad blockers, and eagerly await the flood of fresh, funny, interesting, valuable, relevant, educational, and informative content? What if your mailbox contained stuff you actually…
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Five Ways to Squeeze the Most Out of Your Marketing Agency
If your marketing budget is like those at most credit unions, we know you have to pinch every marketing penny until it screams. That’s why, as a service to our clients and potential clients, as well as to our colleagues in the creative biz, we’ve put together a few tips on how to squeeze every precious drop…
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What’s next in CU web design
Every once in a while, I like to polish up the ol’ crystal ball, put on my shiny prognostication hat, and peer into the mists of the future. When we build a new credit union web site, we always try to look ahead and build the site for what’s coming next. It’s a Mostly Mobile World…
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Most of the world has no idea who you are.
Credit unions, I hate to be the one to break this to you, but most of the world has no idea who you are. That may be a surprise to you since you live in the CUniverse. When immersed in the credit union culture, when you deal with the same coworkers and members most of the time, it’s too easy to…
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Free Shared iDiz Books
Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into our 10th year of Shared…
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Year end web site checklist
Before you launch into all the exciting stuff you have planned for 2017, it’s worth taking a few minutes to make sure your web site is ready for the new year. Do you know where your domain names are? Make sure you have a list of all the domain names your CU owns and that…
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