Focus on what real people really want

Real SEO for credit union websites starts with real people

Search Engine Optimization (SEO) is one of the most mysterious and misunderstood terms in the world of credit union websites. The standard “SEO tactics” that might work for sites selling shoes or smoothie recipes (stuff like excessive repetition, rephrasing, padding, keyword stuffing, title and meta tag blather, even more repetition, etc.) will probably just annoy…

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Make some simple, but important, changes

5 ways to get better social media results next year

We all know the way social media goes. In January you pull out your brand new social media strategy, you know, the one you were so excited to implement. You’re certain that this is the year… Then it’s suddenly April, and things have gotten so busy. As the year goes on, you tend to fall back…

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Are you tracking metrics that actually matter?

Make your CU website pay: getting to know your members

Your credit union’s website isn’t just a glowing brochure; it should be the hub of your marketing, an engine for growth, and a no-brainer investment, that makes a big difference in the bottom line. But how do you actually make that happen? This is the first post in a “Make your CU website pay” series…

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Google Search Console gives you data on search performance.

Credit Union Website Analytics: Google Search Console

As I’ve said many times, Credit Union websites are weird. They don’t follow the same sorts of rules as other types of websites, so it can be tough to interpret your data. What’s normal or abnormal? What should your goals be, and where can you make a difference?  Fortunately, we’ve built lots of credit union…

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What effects can we see and what can we learn

How COVID-19 has changed credit union website stats

A few days ago, I saw some very interesting stats from Google on how profoundly movement patterns have changed in recent weeks. The data comes from anonymized location data from Android users who have Location History turned on: https://www.google.com/covid19/mobility/ And I started wondering… what effects can we see by comparing the last few weeks of…

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Marketing shouldn't begin and end on the home page.

CU Website Best Practices: Be Nice to Bookmarkers

One odd trait we’ve seen on the credit union websites we build is that most have quite a few – sometimes thousands of – visitors who repeatedly arrive via bookmarks. Obviously, you want to be very, very nice to frequent visitors, especially ones who care enough to bookmark something on your site and return regularly.…

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