Posts Tagged ‘Advertising’

get a glimpse into what people are thinking about all year round

Does your marketing calendar pass the Google test?

It’s human nature to keep doing the same thing year after year, and Credit Union marketers are no different. CUs tend to push home equity loans in the Spring, car loans in the Fall*, and Visa cards right before the holidays – because they always have. Now if that sounds like your entire Marketing Plan, then you should probably bring in some outside help. In…

Read More
Some projects won't fit the skill set of the people you have in-house.

In-house, or outsource? 3 ways to tell.

Credit unions, like many companies, go through times of tightening budgets and cutting back on outside expenses. Marketing is often the department that feels the biggest pinch. Occasionally some interesting management logic occurs, and more personnel can be added because the HR budget is a different line item than Marketing. (I never have figured that one out.) But…

Read More
Market who you are, not what you'd like to be.

If you work in advertising, are you “being paid to lie”?

I believe in honesty. Not just in my personal life, but in business too. Of course that might be difficult to believe since I work in advertising/marketing. After all, it’s a business I’ve heard described as “being paid to lie.” And trust me, we’ve had clients who’ve wanted us to do just that. Mostly though,…

Read More
Are you sure you know what you know?

Marketers often don’t know what they don’t know

Those heart-warming, emotionally-moving ads you are running? Only about 19% of consumers notice them. You say your ads are more thought-provoking? 33% of the people may have paid attention. Are you more focused on creating well-designed, eye-catching visuals? You reached about 50% of your audience. If you truly want to get their attention, you have…

Read More
make sure your CU is the most visible bunch of nuts in town.

People are squirrels and CUs are nuts

Back in 1957, an informal study tried to find out whether squirrels preferred “wild” food or human food.  The researchers went to Central Park and put out several morsels at once (natural fare like hazelnuts and acorns, along with human food like peanuts, popcorn, and Cracker Jack) and recorded which ones were taken first. The…

Read More
It's a good thing I ended up in credit union marketing.

The marketspeak menace

As an advertising copy writer, I’m a failure. I’m incapable of  writing fluff, and I’m not much of a spin doctor. I doubt I’ll ever get rich writing gushy catalog copy or political doubletalk. In short, I just can’t spew marketspeak worth a hoot. It’s a good thing I ended up in credit union marketing. At the…

Read More