The ad blocker revolution

By | Credit Union Marketing | No Comments

An interesting (and unintentionally hilarious) article appeared in Adweek recently. The author laments the rise of ad blocking software with strong language (“scofflaws” and “freeloaders”, oh my) and frets about the future of Youtube and other ad-supported services. Can Youtube survive if they become a subscription only service? Whatever shall the poor…

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It's Super Ad Sunday!

By | Credit Union Marketing | No Comments

I’ve always thought that it was just marketing people who paid more attention to Super Bowl ads (because they are often more entertaining) than to the game. Apparently I was wrong. According to VB&P, when given the option of watching the game with or without ads, 78% of Americans actually prefer…

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