ICYMI: In case you missed it

In case you missed it (v11)

How much time do you waste commuting to work? Did you have “The Money Talk” before you committed to your partner? Do you suffer from Electile Dysfunction? Here’s what we’ve seen lately, in case you missed it: Electile Dysfunction: what we can learn from a political ad done right No, that’s not a typo. It’s…

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FIGHTING FOR THE FUTURE OF CREDIT UNIONS ...even if we may not be around to see it

Why we need to help start more new credit unions

It seems that while we and everyone else in the credit union movement were busy growing existing credit unions, it slowly became incredibly difficult to start a new credit union. At the same time, it has also become easier and far more common for credit unions to disappear via mergers. The stats are staggering: over…

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ICYMI: In Case You Missed It

In case you missed it (v10)

The secrets of top designers. What drives millennials and gen-z away. Some really ugly logos. Here’s what we’ve seen recently that you may have missed: Everything is made up (and 29 other designer secrets.) Be a sponge. Emotions matter. Embrace your harshest critics. Everything is made up: “Every language ever spoken…Olympic games…Smart phones…Pizza…Ice cream…Google! Everything…

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ICYMI: In case you missed it

In case you missed it (Vol 9)

Mysterious FICO scores, a spam & hacker tools company on Facebook – which is building a new universe – and apparently millennials have attitudes. Go figure. Here’s what we’ve seen recently that you may have missed: FICO Fuss Why FICO Scores are up by Dinny Lechman, has some interesting news detailing why the average FICO…

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ICYMI: In case you missed it

In case you missed it (Vol 8)

ICYMI: CUs either merging or buying banks, transparency that builds trust, and ideas you need to borrow. Here’s what we’ve seen recently that you may have missed: According to the media, CUs are crazily merging… So far there have been 74 mergers of CUs in 2021, which if it continues at that pace will break…

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How to get good data to make good decisions

GoodiDiz: How to get good data to make good decisions

A conversation with Rich Jones on data integrity for credit unions of all sizes We’re kicking off a brand new series of video/audio podcasts with a bang, with our first guest, CU strategy superstar Rich Jones! The GoodiDiz concept is simple. Credit unions do a lot of good in the world — and they’re also…

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A few tips for balancing strategy with resources to get the biggest bang

Bracing yourself for CU budget season

All across the land, credit union marketers are polishing up their crystal balls, sharpening their pencils, and gearing up to face the most fearsome beast of all: next year. Following are a few tips for balancing strategy with resources to get the biggest bang for your members’ hard-earned bucks — and your time and energy.…

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Attracting & retaining high-quality employees is part of your job as a marketer.

HR needs marketing and brand love, too.

Obviously your job as a Masterful Marketing Maven and Boffo Brand Boss is to bring in those new members and pump up those loan and deposit numbers. Staffing isn’t anywhere near your wheelhouse, so it’s best to leave all of that up to those Human Resources folks at the other end of the hall –…

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