Credit Union Marketing
Free Shared iDiz Books
Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into our 10th year of Shared…
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When you see a bubble, pop it.
If nothing else, the 2016 election has made one thing very obvious: many of us live in a “information bubble”, where we only pay attention to information that reinforces what we already believe. These bubbles, together with the speed and reach of social media, created an unprecedented opportunity for fake news — just create a…
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The CU vault of horrors
Stuck trying to come up with a costume idea for the credit union office party? Here are a few grisly ghouls you wouldn’t want to meet in a dark and lonely branch hallway. Grumpy Gertie the Zombie Member She’s not a ghost just yet, but she is often seen shuffling through the branch, making horrible…
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If you work in marketing, are you being paid to lie?
I believe in honesty. Not just in my personal life, but in business too. Of course that might be difficult for some people to believe since I work in marketing. After all, it’s a business I’ve heard described as “being paid to lie.” And, I know it’s hard to believe, we’ve had clients who wanted us…
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Are you an Amazonian or a Walmartian?
It’s always interesting to compare credit unions to well-known “disruption” companies to see if there’s anything we can learn from their examples. Walmart and Amazon have massively disrupted retail, along with entire industries and communities. Love them or hate them (or both), their effect on the world has been huge. In addition, they are direct competitors…
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Helping the not-so-ideal credit union marketer
In my last article, I outlined the attributes of the Ideal Credit Union Marketer — an empowered, invaluable, brand-savvy communication dynamo coordinating a turbocharged marketing engine that powers record growth. Let’s face it — that kind of perfection could be kind of annoying. And out here in the real world, the Ideal CU Marketer doesn’t…
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There is an option to The Slow Fade.
Day after day after day, too many credit unions have kept doing the exact same thing they always have, for members they have always had. As a result, too many end up focused on trying to stay afloat with an aging membership and rising overhead costs, spending less and less money and effort on anything that can improve their future…
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Where’s your Master Plan?
Elon Musk, best known as the CEO of Tesla and SpaceX, has a very interesting document on his company’s blog — the second half of his “Master Plan”. He’s achieved or is close to achieving the goals he laid out in the first half of his Master Plan, and he’s now working on the rest.…
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Explaining the CU Difference. Again.
Every time I begin to think that people understand the difference between credit unions and banks, I keep getting reminded that it isn’t as obvious to the average person. Of course you know why CUs are great — you’re soaking in CU goodness. But you simply can’t assume that consumers have any idea what a credit…
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Disruption tattletales
You generally see one of two reactions to any disruption: people who want to find out more and maybe get on board, and what I call “tattletales” — people who want to find any reason the disruption violates some principle or law, and they just want it to go away.
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