Credit Union Marketing
Answering the Indirect Question
One of the more intriguing credit union marketing problems we encounter is “what should we do with all these indirect members”? To be clear, we’re talking about members who have joined the CU by getting a car loan at a car dealer. Many times, they have only the base savings account and the car loan,…
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Credit Union Science Fiction
Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this has already happened, but is there…
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Minimalism: Love people. Use things.
Last summer my wife and I were partially successful at simplifying our lives. We moved from a 3000 sf home in suburbia to a 1700 sf condo in the middle of town, cut out 40 minutes of drive time and replaced it with a 10 minute walk to work along a fitness trail surrounded by a…
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What CUs can learn from Sarah Silverman
If you haven’t seen the latest Sarah Silverman video about moving her money to a credit union, you might be living under a rock. I’ve seen almost as many social media posts and reposts about #bankexit as political posts. Okay, that might be an exaggeration. There’s still far more political posts in my social media. And of course the video…
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What I’d like to know about blockchain
Like everyone else in the credit union world, I’m a little tingly these days about Blockchain technology. It’s also, and possibly more properly, known as Distributed Ledger, but I suspect the short punchy term “blockchain” has already won. I’ll skip yet another explanation of what blockchain/distributed ledger is — there are many definitions and imaginative…
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Thank you for the marketing!
What if people wanted to see marketing? Seriously. What if the state of the art in creating and targeting online marketing messages was so good that people would turn off their ad blockers, and eagerly await the flood of fresh, funny, interesting, valuable, relevant, educational, and informative content? What if your mailbox contained stuff you actually…
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In order to show that it can be done.
My guess is that the prof needed an example of someone that survived a graphic design career. You know, in order to show that it can be done. At least I assume that is why I was invited back to my old college last week, to chat with a class of Juniors. It was an interesting process…
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Five Ways to Squeeze the Most Out of Your Marketing Agency
If your marketing budget is like those at most credit unions, we know you have to pinch every marketing penny until it screams. That’s why, as a service to our clients and potential clients, as well as to our colleagues in the creative biz, we’ve put together a few tips on how to squeeze every precious drop…
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Snap decisions may only be worth the time they take
We’ve all heard that more and more consumers will abandon your website if it takes too long to load. Depending upon who you ask, a one second delay can result in 11% fewer page views, and every second it takes encourages more visitors to bail. Malcolm Gladwell’s book “Blink: The Power of Thinking Without Thinking“ explores the idea that snap decisions may…
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The Call of the Mild: What introverts can do that extroverts don’t
Let’s say it’s your task to hire someone to lead a team of professionals doing challenging work. All else being equal, are you going to pick the extroverted “people person” or the quiet, thoughtful introvert? Extroverts never seem to be at a loss for words, and always have a story to tell. They’re relaxed and comfortable…
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