bolts from above can be dangerous

How ideas happen: eureka! or slow hunch?

People love to tell stories, so it’s no wonder that most describe how ideas happen as an epiphany, a brainstorm or “Eureka!” moment, a brilliant flash of insight that seems like a “bolt from above.” Even the famous scientist Charles Darwin attributes his  theory of natural selection to one such moment, and even described the…

Read More
What's it going to take to get you to do something about it?

Are you defending your pain?

Life is full of annoyances. Everyone of us has something that has been nagging at our brains, something we know is wrong and just needs to be fixed. That drive you kind of crazy, day after day. At home, it might be a squeaky door, a burned out light bulb where you need to haul…

Read More
The point is to break out of the usual thinking about the tiny scraps you can shave off the corners.

The $50 question

It’s easy to think of things to give away (free online banking, free bill pay, free overdraft protection, free checks, lower rates), but it’s a lot harder to add a large amount of value. (It’s even harder to actually ask for money.) So I’d like to propose a simple thought experiment: What could you add…

Read More
How many of us are making strategic decisions based on what the competition is doing?

Lemming let down

Never tell my mother I said this, but…I was a lucky kid. You see my father was the director of a state agency in South Dakota through the eighties and early nineties. When the State of South Dakota decided to upgrade their technological infrastructure, they allowed employees to purchase PCs on their bulk order. Because…

Read More
how do you make your products and services fit your members so well that they would never leave? 

Your personalized banking isn’t very personal

Plenty of credit unions tout a personalized banking approach, but not many really pull it off. Most will offer a checklist of products from which to choose, but they are all standard variations on a theme. There really isn’t any customization, just a few choices of models. It’s a manufacturer’s mass production, mass market model.…

Read More
You can learn a lot in two weeks.

Things I learned on my vacation

My son spent the last semester at the University in Barcelona, so my wife decided we needed to visit Spain while we had a bilingual translator. I have to say I learned quite a bit in the two weeks we spent there. Creating something amazing can take awhile. Barcelona’s Sagrada Familia cathedral designed by Gaudi…

Read More
a few gems that have stuck with me

The best advice I got

Over the years, I have gotten lots of advice on my career, my business, and even my relationships with other people. While a lot of it hasn’t been worth remembering, and some of it was actually more damaging than helpful, there have been a few gems that have stuck with me: 1. It’s nothing business,…

Read More
disruptive thoughts banging around in my head, and I have to let them out

Disruptive thoughts I have to let out

From time to time, I get these strange, disruptive thoughts. Unconventional. Aberrant. But they’re banging around in my head, and I have to let them out… What if overdraft fees were actually reasonable? Overdraft income is down because of opt-in regulations, yet the average overdraft fee is still $29. As marketers, we hate dealing with…

Read More
this fundamental difference in worldview may be why we have such a hard time communicating the credit union difference.

What if an alien biologist landed on your desk?

The other day, I saw a very interesting phrase as I was skimming a series of random business articles: “Business is an ecosystem, not a battlefield.” My first reaction was “Well, duh.” That’s a pretty obvious worldview. A fraction of a second later, I remembered — “oh, yeah… most people don’t see business (or life)…

Read More
suggestions on how to get creative

Creativity hacks

Did you ever think someone would tell you to daydream, get sleepy, go on vacation, or have a drink before doing your job? Well, Jonah Lehrer, author of Imagine: How Creativity Works, has several suggestions on how to get creative: Have a drink. Researchers at U of Illinois compared sober and intoxicated students solving word…

Read More