Big Ideas for Credit Unions
3 reasons why you should learn to recognize AI generated content
If you live on the internet, it can feel like AI is becoming ubiquitous. Every industry is circulating think-pieces about how to leverage AI. I know it’s happening in the credit union industry, for example, because I’ve written about it before. There’s also a lot of controversy about using AI to replace human creativity, and…
Read More
Compliance needs marketing love, too
Wait, isn’t that weird? Aren’t Compliance Officers the credit union marketing buzzkills? I mean, every time we come up with a brilliant marketing idea, those mean ol’ meanies want to cover it in fine print, or just take all the fun out of it. Aren’t we natural enemies? Well, no. Here’s why Compliance and Marketing…
Read More
The Double Toddler Day
Last week we agreed to watch our friends’ toddler while her day care was closed. We have a toddler of our own almost exactly the same age, so we agreed it would be fun for everyone. “Why not? Two toddlers can’t take that much more work,” we thought foolishly. To no one’s surprise but ours…
Read More
Five Ways to Squeeze the Most Out of Your Agency
If you are like most CU marketing departments, we know you have to pinch every marketing penny until it screams. As a service to our clients and potential clients, as well as to our colleagues in the creative biz, we’ve put together a few ways you can make sure you wring every precious drop of…
Read More
Five things I believe about Quality in CU marketing
The benefits of high Quality and the pitfalls of low Quality are obvious for things like airplanes and motorcycles. Without Quality in materials, design, craftsmanship, and maintenance, people die. Although the risks aren’t quite as immediate or dire, Quality is just as important in our corner of the world, credit union marketing. Quality – and…
Read More
Nurture young leaders to get more young credit union members
One of the most common long-term strategic challenges facing credit unions is the member aging monster. It’s a topic we’ve covered quite a bit right here in this very blog. Of course, there’s no one magic bullet for attracting and retaining younger members, but there are a lot of possible ways to give younger members…
Read More
Three more ways credit unions can help new homeowners
The first few months as new homeowners feel incredibly busy. There’s just so much to do. You feel like you’re learning something new about homeownership every day, and some of the things you learn aren’t exactly fun. I previously shared my experience with online mortgage loan tools, and then the budgeting difficulties new homeowners might…
Read More
New home buyers need a budgeting coach
A couple of months ago (wait… really? Two whole months?) I shared my experience at the beginning of the home buying process and the ups and downs of online mortgage tools. Now that I’m past the buying process and into the owning process–which is both way better and way scarier, by the way– I can…
Read More
CU Annual Meetings: Celebration or Obligation?
Here’s why we think credit union Annual Meetings and Annual Reports should get a lot more love and a lot more celebration every year.
Read More
Start Credit Unions to Save Credit Unions
The CU De Novo Collective is a band of volunteers with two closely linked missions: help new credit unions get started, and help smaller credit unions survive and thrive. How did this get started, and how did we get to the point where the CU De Novo Collective Foundation is actually raising capital to start…
Read More