Credit unions have a history of "sticking up for the little guy"

Were the Pilgrims Illegal Immigrants?

  I’ll admit that I had no idea that, until recently, an illegal immigrant could get a taxpayer identification number (but not a social security number), pay taxes, open accounts, and even get a mortgage. And as it turned out, these mortgages performed quite well in financial terms, thanks to conservative lending criteria, fixed rates,…

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Each new member is cause for celebration, and it's important to let them know that.

The Care and Feeding of New Members

The first few months are the perfect time to solidify your CU’s relationship with new members. Of course, it’s important to increase their number of account relationships and all that, but what can marketers do to really get new members excited about the credit union, and maybe even turn them into credit union evangelists? After…

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once you're carbon neutral (or better), then what?

What’s Beyond Green?

“Green” is just one type of applied ethics that fits right in to the credit union ethos. After all, credit unions don’t consume all that much energy and goods compared to other types of businesses. But once you’re carbon neutral (or better), then what? What’s beyond green? Clear One of the big trends in business is…

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CUs want to do what's right for members but they make more money when they take out lots of loans.

What’s in your CU DNA?

Credit Unions care more about their members’ economic well-being than making a profit. Most CU Marketers would agree that’s an accepted part of the credit union DNA, straight out of the “not-for-profit” designation, and therefore Marketing should promote those products most beneficial for the member. But ask a CFO and you will likely hear a different…

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on the similarities between hospitals and credit unions

4:00 am Vampires

I just spent nearly a week in the hospital. I’m fine now, but let’s just say I wouldn’t wish gallstones and pancreatitis on my worst enemy. With an extreme case of boredom setting in, I started musing on the similarities between hospitals and credit unions. Both are large institutions created to make people’s lives better.…

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By 2050 Hispanics will be 29% of the U.S. population.

How’s Your Spanish?

Immigration reform may be a hot-button issue right now, but credit unions need to open their doors wider now — assuming they want to stay relevant in the future. According to Pew Research Center, the population of the U.S. will rise from 296 million to 438 million by 2050. Almost all (82% or 117 million)…

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