To succeed, you have to amplify the differences.

Five ways to be more differenter

Remember those Kraft Macaroni and Cheese commercials a while back, where kids exclaimed “It’s more cheesier”? I cringed every time I heard this phrase, and so did thousands of other writers and English majors. Painful grammar aside, the Kraft marketers have a point. To succeed, you have to amplify the differences. Crank up the cheese…

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Do CEOs simply pick their opposite for marketing?

Building the perfect CU Marketer

I’m not sure how a CEO of a credit union selects a Marketing Director when they have an opening – especially since most CU CEOs come from a dollars and sense background rather than a creative background. Do they simply pick their opposite for Marketing? Or maybe they hire based on something else entirely. I…

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