Posts Tagged ‘Creativity’
Five Ways to Squeeze the Most Out of Your Marketing Agency
If your marketing budget is like those at most credit unions, we know you have to pinch every marketing penny until it screams. That’s why, as a service to our clients and potential clients, as well as to our colleagues in the creative biz, we’ve put together a few tips on how to squeeze every precious drop…
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Snap decisions may only be worth the time they take
We’ve all heard that more and more consumers will abandon your website if it takes too long to load. Depending upon who you ask, a one second delay can result in 11% fewer page views, and every second it takes encourages more visitors to bail. Malcolm Gladwell’s book “Blink: The Power of Thinking Without Thinking“ explores the idea that snap decisions may…
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Five Big Ideas for transforming your CU
It’s a tough time to be on the smallish side as a credit union. It’s getting harder to compete with larger FIs of all stripes, and it’s tougher to stay in the black while offering the same things everyone else does. Maybe THAT’s the problem. You don’t need to offer everything to everybody, especially what…
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Always pleasantly surprised
One of the great things about working with so many different clients all over the country is the variety. I am always pleasantly surprised by the talents of new clients, mostly because I never know what to expect. Some are very outgoing people, others not so much. She is very logical and analytical, he is…
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Collaborate to reinvigorate
White Sands Federal Credit Union (based in Las Cruces NM) was planning to launch a new logo in a few months. Their internal design staff had designed their new logo and brand colors, but they wanted help translating the new look into the real world with an updated website and print materials. It was also an opportunity to…
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Sometimes shorter is better.
International Harvester Employees Credit Union faced a problem many credit unions have; their founding SEG no longer existed under the same name. SOLUTION: iDiz was hired to research staff and member feelings on the existing name and collect suggestions for new names via an online survey. Even with favorable survey results and name suggestions, many…
Read MoreEveryone has an opinion
Ask for an opinion and most of the time you’ll get one. As a creative person, you are probably used to getting opinions all of the time — from your boss, coworkers, possibly even clients. Sometimes you’ll get useful, constructive insight that gives you the chance to improve, that helps you turn what you are…
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Not your Grandma’s Credit Union
PROBLEM: Harvester Financial is a small credit union that needs to grow. The manufacturing plant where they started had been closed years ago by their original SEG, which itself had been sold and merged into another company. Even with mergers membership was aging, and the credit union wanted to update their image in order to bring in younger members. While their…
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How to choose and work with a pro photographer
For those of you that have been stuck in StockPhotoLand for most of your career, here’s a nuts and bolts lesson in how to choose and work with a pro photographer, what to expect, and how to get the results you need: 1. Build a plan. Get a good sense of what you want and need before…
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Brainstorming brainstorming
It’s time for yet another loan promo and you’re stuck looking at a blank piece of paper. You’ve got nothing. Nada. Zilch. Zip. You could really use the collective input of multiple minds, riffing on anything that pops in their heads, all focused on a single subject. You need a brainstorming session. But everyone else around the office seems…
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