Posts Tagged ‘Creativity’
3 reasons why your CU should be promoting sustainability
For an unfortunate number of people, sustainability is just another buzzword. Like “Organic” or “Eco-Friendly,” it’s just a bit of hippie dippy hooey that businesses pay lip-service to for PR reasons. In other words, it’s just a Marketing thing. Well I think that attitude is not just sad, but frustrating. It’s outright bogus and not…
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Five Ways to Squeeze the Most Out of Your Agency
If you are like most CU marketing departments, we know you have to pinch every marketing penny until it screams. As a service to our clients and potential clients, as well as to our colleagues in the creative biz, we’ve put together a few ways you can make sure you wring every precious drop of…
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Five things I believe about Quality in CU marketing
The benefits of high Quality and the pitfalls of low Quality are obvious for things like airplanes and motorcycles. Without Quality in materials, design, craftsmanship, and maintenance, people die. Although the risks aren’t quite as immediate or dire, Quality is just as important in our corner of the world, credit union marketing. Quality – and…
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Are you investing in high quality marketing or just throwing money away?
Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…
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In Case You Missed It – 8.21.24
Remember to support good causes, keep AI expectations real, and give mortgage lenders a reality check. Too heavy? Check out clever ads and pick your fave Froot Loops color. Here’s what we noticed, in case you missed it: Help fight for the future of credit unions! The CU De Novo Collective has launched the Louise…
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OMG! 5 tips to make video content your members will vibe with
Working in the marketing department means you know how to do video content, right? I mean, those kids on TikTok do it, so how hard can it be? Well, it’s true that it’s easier than ever to make content. But having access doesn’t necessarily mean it’s easy. Those TikTok content creators? They make videos every…
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In Case You Missed It – 5.15.24
Surprising marketing missteps, why less delinquency is bad, some iDiz nostalgia, a WEE welcome, and a little bit of John Oliver. Here’s what we noticed, in case you missed it: What happens when a good apple goes bad? Ever since their iconic 1984 spot, most of us have been huge fans of Apple’s marketing, created…
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Turn your staff into an Idea Factory.
Your credit union’s biggest assets are not on the books, but in the heads of the people who work there. Their experience has given them very specific insights, that when combined with some creative thinking become invaluable to your credit union’s future. So how do you turn those assets into something tangible? Turn your staff…
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Solving the CU marketing “now what?” problem
“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…
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In Case You Missed It (v36)
We’re putting the personal in personal loans. We’re looking into the financial future. We’ve got a possible DLT credit union, the straight dope about Tech and all the stats on 2023. While you’re home for the holidays, we’re… also home for the holidays. Here’s what we’ve noticed, in case you missed it: The American Zeitgeist…
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