Posts Tagged ‘Branding’
In case you missed it – 8.27.2025
Big money for banking AI, how to help stressed members, more online auto loan opportunities, a feel-good newsletter, and the Cracker Barrel rebrand brawl. Here’s what we noticed, in case you missed it: Big bank, big budget, big tech, big numbers, big wow Just let this sink in a bit… according to this CU Daily…
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How to keep your credit union’s website clean and member-focused
Congrats! You’ve launched a spiffy new website or redesign for your credit union. It’s simplified, optimized, and all around a sleek, lightning-fast, results-oriented, member experience powerhouse, with tightly focused navigation, and a mobile-first interface based on the latest and greatest principles of behavioral analytics. And then the requests start trickling in. “Hey, can we add…
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Credit union website analytics: mysteries we can’t explain
We’ve been building and managing credit union websites for a long time. Over the years we’ve pondered a lot of Google Analytics, Google Search Console, and Microsoft Clarity data, and used that information to guide website strategies, optimize search results, and power continuous improvements. And yet… there are still some mysteries lurking in those numbers,…
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CU Annual Meetings: Celebration or Obligation?
Here’s why we think credit union Annual Meetings and Annual Reports should get a lot more love and a lot more celebration every year.
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Five ways you’re scaring members away
Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the Indiana Credit Union League (ICUL) conference the same day we send you this newsletter. See you there, Indiana Credit Unions! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot…
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Will it blend? The only CU fintech question that matters.
Quick, go search for something on your site. Now check online banking. Try opening an account. Set an appointment. Pay a bill. Ask the chatbot a question. Now apply for a loan. Take a look at the last few emails you got from your credit union. Do these systems all look and feel and function…
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In Case You Missed It – 1.24.24
Boomers and booms, brands that x-ed out, a different type of Visa, and why you might be able to afford your very own influencer after all. Oh, and a tiny bit of bragging on our part. Here’s what we’ve seen lately, in case you missed it: Congrats, it’s a bouncing baby website! We don’t usually…
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Solving the CU marketing “now what?” problem
“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…
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