Credit Union Marketing
3 reasons why your CU should be promoting sustainability
For an unfortunate number of people, sustainability is just another buzzword. Like “Organic” or “Eco-Friendly,” it’s just a bit of hippie dippy hooey that businesses pay lip-service to for PR reasons. In other words, it’s just a Marketing thing. Well I think that attitude is not just sad, but frustrating. It’s outright bogus and not…
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Compliance needs marketing love, too
Wait, isn’t that weird? Aren’t Compliance Officers the credit union marketing buzzkills? I mean, every time we come up with a brilliant marketing idea, those mean ol’ meanies want to cover it in fine print, or just take all the fun out of it. Aren’t we natural enemies? Well, no. Here’s why Compliance and Marketing…
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Five things I believe about Quality in CU marketing
The benefits of high Quality and the pitfalls of low Quality are obvious for things like airplanes and motorcycles. Without Quality in materials, design, craftsmanship, and maintenance, people die. Although the risks aren’t quite as immediate or dire, Quality is just as important in our corner of the world, credit union marketing. Quality – and…
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Do AI and Google like your CU website?
AI has left a lot of digital marketers scratching their heads. For many, organic search engine traffic has dropped substantially. This is largely because AI tools can synthesize a response without the user ever putting eyes on your website. You can see for yourself. Google has even built an AI overview right into their search…
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Five ways you’re losing deposits
At many credit unions, the deposit pendulum swings from “Yikes! Deposits are spiking! We need to make loans!” to “Eek, we need deposits!” again. To help you tune up your deposit-fu, here are five ways you might be losing out on deposits – and what to do about it. Talking only about your fantabulous APY…
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OMG: The Overwhelmed Marketer’s Guide to Multilingual Members
As of the last census, about one in five people in the US spoke a language other than English at home. Of course, many of those folks are perfectly comfortable doing business in English. However, pretty much everyone feels more welcome and comfortable when they’re greeted and served (if possible), in their first language. Even…
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Are you investing in high quality marketing or just throwing money away?
Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the Indiana Credit Union League (ICUL) conference the same day we send you this newsletter. See you there, Indiana Credit Unions! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot…
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Do 5-star ratings really mean anything?
Amazon asks you to give a review for every product you buy and every delivery you receive. Rotten Tomatoes and IMDb reviews can influence a movie’s box office almost as soon as it comes out. Uber and Lyft drivers get passed over if they don’t have a 5-star rating, and get upset if you dare…
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