Posts Tagged ‘We Dare You’
Five Ways to Get a Seat at the Table
A while back, we ran a poll asking credit union marketers “Does Marketing have a voice at your Board and/or Management meetings?” To our surprise, we found that only half of the respondents indicated that they have a role in making policy and decisions. About a third felt that “I’m on the outside looking in.” and 15% chose “I am occasionally…
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Too many cooks spoil the campaign
Credit unions are cooperatives, right? The more the merrier. One for all and all for one. People helping people. These are all wonderful philosophies, and they’re the drivers behind the success of credit unions. Everyone contributes, everyone has a voice. But this communal spirit also makes credit union marketing particularly vulnerable to watery, scattered messages,…
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The Internet is Full
The internet is full. Overflowing. Saturated. At least it ought to be, with all the blogs, tweets, news, videos, music, and pictures of cats. But I suppose as long as they can keep making more hard drives there is always more room for content. So I probably need to rephrase that: Actually, what is full…
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Are You Selling Sea Monkeys?
Remember Sea Monkeys? When I was a kid, colorful ads in all the comic books promised you could send for cute, goldfish-sized magical aqua-pals that would hatch instantly, and then frolic entertainingly. Of course, the reality was that you got a packet of brine shrimp eggs. Brine shrimp basically look like hideous little swimming roaches,…
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4:00 am Vampires
I just spent nearly a week in the hospital. I’m fine now, but let’s just say I wouldn’t wish gallstones and pancreatitis on my worst enemy. With an extreme case of boredom setting in, I started musing on the similarities between hospitals and credit unions. Both are large institutions created to make people’s lives better.…
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