ICYMI (In Case You Missed It)

In Case You Missed It – 3.20.24

We’re here with some FRESH takes from this week’s marketing conference! It literally just ended! We have insights about Financial education, marketing with data, using AI, setting a good marketing pace, junk fees and a surprisingly large fruit. Here’s what we noticed, in case you missed it: Junk fees are no joke The Biden administration…

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What's on the minds of CU leaders right now?

Candid Conference Conversations

In the last month, I’ve been to two state credit union league conferences (the Virginia CU League‘s Growth Conference, and the Indiana CU League‘s Convention right here in Indianapolis). Wondering what’s on the minds of CU leaders right now? Fresh from the schmooze-a-thons, here’s a quick recap of some of the problems and solutions we…

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not a big fan of Vegas, but I went anyway so you didn't have to. You're welcome.

I went to the Financial Brand Forum so you didn’t have to.

In just a few years the Financial Brand Forum in Vegas has developed quite a following, so I decided to check it out. What I found most interesting was that there seemed to be two competing schools of thought espoused throughout the event, and it wasn’t credit unions v. banks. It was more like a…

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People would rather join a cause than a club

8 AHA! Moments from Austin | #CUatMAC

Those AHA! moments — quotable lines by interesting and unique speakers — that make a conference worth attending. Add in smiling, friendly marketers, vendors that actually get along, and a city that is known for its live music, a social conscience and being a bit weird, and you might just have the perfect combination for a credit union marketing conference.…

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Vegas is an entire city built around the power of branding.

What happened in Vegas

Last week, I attended the 2015 MAC Conference in Las Vegas. As always, it was an incredible experience, as you would expect from gathering the best and brightest of the CU marketing field under one roof. The highlight, of course, was collecting two MAC Awards for logos we designed for Park View Federal Credit Union in Harrisonburg,…

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You need a shot-in-the-arm, pick-me-up-and-shake-me, highly-caffeinated adrenaline rush.

Working in a vacuum sucks

It’s the first full week of work after the holidays and the beginning of a brand new year. Of course, that probably means expectations will be higher as well. So the last thing you can afford to do is to be stuck in your office, recycling the same old boring themes you’ve tried to re-invent each of the last few years. You need a chance to meet new people, experience new ideas. You need a shot-in-the-arm, pick-me-up-and-shake-me, highly-caffeinated-shot-of-adrenaline. You need to go to a credit union marketing conference…

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