First, you’ll need to listen, and be ready when…

How to break out of a loan rut

Deposits may be hot right now, but loans are still the primary income generators, not to mention membership and asset grow-ers, for credit unions. Plus, loans are a chance to be a part of your members’ significant life events. So loans are still worth talking about. Unfortunately, credit unions have mostly been marketing the same…

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ICYMI: In case you missed it

In case you missed it (v23)

This installment of ICYMI is staying mobile, looking into the future, heating up, assessing risks and changing the world. Oh, and a little birdwatching along the way. Here’s what we noticed, in case you missed it: Mobile branches are the future I’ve been a big fan of mobile branches for a long time. I was…

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You need A Big Idea. A Better Idea.

Do you know where your ideas are?

It’s time for a new loan promotion, and you need A Big Idea. A Better Idea, a capital-I IDEA that gets better results than last time. Something new, something fresh, that gets members’ attention. Something that helps them think about possibilities, then take action. So why is your notepad still mostly blank except for a…

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