AI, Google, and your CU website

Yet another headline about AI (Artificial Intelligence). Yawn. But if you’re responsible for content on a credit union website, there are some practical, nuts-and-bolts things you need to know about how AI interacts with your content. And don’t worry – there’s still a place for us humans in this brave new machine world. Here are a…

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Show members how they can fight back against fraud

Fight fraud with your CU’s website

Let’s face it: fraud is an unfortunate fact of life, and protecting your credit union’s members against fraud and scams is a long-term, constant battle on many fronts. Fortunately, better fraud awareness can go a long way toward preventing fraud before it starts. Your website is the central component of making your members more fraud-savvy…

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Iterate, evaluate, tinker, test, tweak, and try

Why credit union websites must be flexy and stretchy

When it’s time to build a new website for your credit union, what are you looking for? The longest list of features? An all-in-one, all-singing, all-dancing set of solutions to all your problems forever? Set it and forget it? Write a check and walk away? Or are you looking for a long-term relationship, a basis…

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How to keep your credit union’s website clean and member-focused

Congrats! You’ve launched a spiffy new website or redesign for your credit union. It’s simplified, optimized, and all around a sleek, lightning-fast, results-oriented, member experience powerhouse, with tightly focused navigation, and a mobile-first interface based on the latest and greatest principles of behavioral analytics. And then the requests start trickling in. “Hey, can we add…

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Credit union website analytics: mysteries we can’t explain

We’ve been building and managing credit union websites for a long time. Over the years we’ve pondered a lot of Google Analytics, Google Search Console, and Microsoft Clarity data, and used that information to guide website strategies, optimize search results, and power continuous improvements.  And yet… there are still some mysteries lurking in those numbers,…

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You won't believe #3! (Actually, you will.)

Five shocking things you didn’t know about credit union websites

We’ve built and managed a lot of credit union websites over the years, and we’ve found that there are a quite a few things that make credit union websites very different – sometimes in unexpected ways. 1)  People are Googling your credit union, not your products. The Google Search Console stats are very clear and…

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Welcoming people who speak other languages doesn’t have to be all or nothing.

OMG: The Overwhelmed Marketer’s Guide to Multilingual Members

As of the last census, about one in five people in the US spoke a language other than English at home. Of course, many of those folks are perfectly comfortable doing business in English. However, pretty much everyone feels more welcome and comfortable when they’re greeted and served (if possible), in their first language. Even…

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Home buying with Sam, Part 1

Are your online mortgage loan tools actually helpful?

I’m already in my mid-30s, married, bought a new car, and have a toddler, so I thought I would complete my “ideal credit union member” bingo card by buying a house. In related news, this is going to be a shorter blog post because I’m in the process of buying a house. ARGH! On another…

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Immediately useful tips to improve your CU website today

10 things that need to be on your website (but probably aren’t)

We’ve built websites for credit unions for a long time, so we have a lot to say about them. One of our favorite things to say is, “Credit union websites are weird.” (In marketing weird is good, so don’t overthink it.) People visit their credit union’s website for different reasons than other websites. They’re not…

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