Credit Union Marketing
Working in a vacuum sucks
It’s the first full week of work after the holidays and the beginning of a brand new year. Of course, that probably means expectations will be higher as well. So the last thing you can afford to do is to be stuck in your office, recycling the same old boring themes you’ve tried to re-invent each of the last few years. You need a chance to meet new people, experience new ideas. You need a shot-in-the-arm, pick-me-up-and-shake-me, highly-caffeinated-shot-of-adrenaline. You need to go to a credit union marketing conference…
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Yep, I’m still pregnant
Some database out there still thinks I’m pregnant. Direct mail offers are continuing to pour in for cord blood storage, baby seats, celebrity maternity wear, baby bottles with high-tech nipples, strollers with independent suspension, stretch mark cream, and the very latest in mushy food nutrition delivery technology. I am receiving a free subscription to “Babytalk”…
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Experience may be more important than skills
Here are a few great reasons why a tech-geek may not be the best choice when looking for someone to handle your social media…
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When is the last time you heard CFOs whine about being misunderstood?
It may be disheartening to hear, but 80% of CEOs don’t trust Marketers. They believe that Marketers “are too disconnected from the…financial realities of companies.” They think that Marketers spend too much time “in their creative and social media bubble”, and when Marketers start trying to justify marketing expenses, they get sucked into the processes…
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I’m 68 years old. And I’m pregnant.
Although my mother swears it was 1968, and I have a birth certificate to prove it, a few bits in some database out there stubbornly insist that I’m 68 years old. So nearly every day, I get pitches for hearing aids, almost-unnoticeable incontinence garments, padded bath tubs, sure-fire investment schemes, cemetery plots, discount cremation, great…
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Five fast ways to punch up copy
1. Tighten it up. Credit union marketers (or maybe it’s just marketers in general) have a particularly hard time knowing when to stop putting words on a page. More words don’t persuade more — they just get in the way of making your point. Edit ruthlessly. 2. Make it human. There’s no need to crack…
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Maybe they don’t really want a relationship with you
Building a social media presence/online community for your credit union can be a lot like dating. You dress up nice and are friendly to the world, but don’t always get the attention you deserve. Well, according to various studies by the IBM Institute for Business Value, what you are experiencing could simply be one of…
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Seriously, go for the grin.
If ever there was an industry that could use some help in not taking themselves so seriously, it would be financial services. So why are so many credit union Boards and CEOs against using humor in marketing and branding? It can’t be because humor is unpopular. From court jesters to comedians, humor has always been…
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Five things credit unions need to know about my generation
As a college student, apparently I am a demographic that lots of credit union marketers are eager to reach. So I have been asked to write about what my generation wants and needs from credit unions, and the world in general. Okay. You asked for it: 1. We want to be treated like adults.…
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Five numbers that make you wonder about a CU
Whenever we talk with a potential new client, we head over to NCUA.gov and check out their numbers. It’s all public data, and not all that detailed, but after perusing a few hundred of these, we’ve learned how to gain some insights into a credit union’s situation and “attitude” just from poring over ratios and…
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