Posts Tagged ‘Writing’
Want someone to remember your marketing? Open a gap
If you really want someone to remember your marketing, open a gap. Don’t believe me? Try singing “Happy Birthday” without singing the last few words. Go ahead. Try it. Hum it to yourself if you are too embarrassed to sing out loud. Did you find it tough not to sing (or hum) those last few…
Read MoreFive fast ways to punch up copy
1. Tighten it up. Credit union marketers (or maybe it’s just marketers in general) have a particularly hard time knowing when to stop putting words on a page. More words don’t persuade more — they just get in the way of making your point. Edit ruthlessly. 2. Make it human. There’s no need to crack…
Read MoreDreams and decisions
Ultra-blogger Seth Godin points out that people are astonishingly bad at making decisions about money. For most of us, that’s hardly news. But is it, where you work? If you’re working at a credit union, you’re probably pretty good with dollars and cents. And you’re likely surrounded by people who are also pretty good with…
Read MoreThe Marketspeak Menace
–As an advertising copy writer, I’m a failure. I’m incapable of writing fluff, and I’m not much of a spin doctor. I doubt I’ll ever get rich writing gushy catalog copy or political doubletalk. In short, I just can’t spew marketspeak worth a hoot. It’s a good thing I ended up in credit union marketing. At the…
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