The Rule of Three Rules

By | Credit Union Marketing

Your focus group and creative team has come up with 47 different ways why your your credit union/your product is superior to the competition. Your eyes glaze over at all the possibilities, that by using this amazing list in your marketing, you will astound the world with its obviousness, bring…

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Get rid of the lingo

By | Credit Union Marketing

We all want to feel cool, right? and smart? and attractive? and thin? In addition to outward appearances, how we act and talk says a lot about who we are. As soon as you open your mouth, you’re likely to give clues as to where you’re from, how much education…

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Killing the funny frog

By | Credit Union Marketing

Which kind of marketing might actually get you to pay attention — a monkey driving a banana car, or fourteen paragraphs of features and benefits? Yeah, I thought so. “Explaining humor is a lot like dissecting a frog, you learn a lot in the process, but in the end you…

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Summer Reading

By | Credit Union Marketing

Apologies in advance for lack of credit union content… Back in January, I finally got my first smart phone. Angry Birds and Plants vs. Zombies have been a lot of fun, and the eBay app makes it waaaay too easy to spend money on obscure motorcycle parts. But what I…

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