Posts Tagged ‘Search Engines’
How do you get new members to Google you?
Note: this post isn’t going to be about the “secrets” of SEO (although that probably would make a good topic for another post.) We aren’t going to spend time talking about keywords, inside and outside links, etc. It also isn’t going to be a post about what might be wrong with your website. This post…
Read MoreThe creepy side of web-crawling critters
‘Tis the season to be spooky, but don’t worry, this article doesn’t contain any actual spiders. Sorry to any arachnophile readers that got their hopes up. Big data is a monumental and plentiful resource to be found among the mountains of the Internet, and there’s plenty of gold in them there hills if you’ve got…
Read MoreMake your CU website pay: getting to know your members
Your credit union’s website isn’t just a glowing brochure; it should be the hub of your marketing, an engine for growth, and a no-brainer investment, that makes a big difference in the bottom line. But how do you actually make that happen? This is the first post in a “Make your CU website pay” series…
Read MoreSEO4CUs: Making Friends with Google
Google’s approach to online search helped position them as a leader, which has also led to companies trying to figure out how to get to the top of their page rankings. Today, Search Engine Optimization (SEO) has become a critical component of having an online presence…
Read MoreCUs: people are searching for you, not your products
Here’s a remarkable little fact about organic search that is specific to credit union websites: Well over 99% of the clicks coming from organic search are simply variations on the credit union’s name. (For example, “ABC Credit Union”, “ABCFCU”, or “ABC CU”.) In other words, people who find credit union web sites via search are very consistently searching specifically…
Read MoreSearch success starts with usefulness
Search Engine Optimization (SEO) still sounds like a complicated and arduous technical task to some. But it really comes down to basic communication principles – skills marketers already have. Maybe it would help to put it in simpler terms. Build a useful web site, and the world will use it. Note that “useful” means that…
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