Focus on people. Ignore "SEO."

By | Credit Union Marketing

I’ve sort of danced around this in some previous articles, but here’s the bottom line: Stop obsessing over “SEO”. Focus your resources on content. I think the term “SEO” is one of the more badly misunderstood concepts on the planet. At the core, there’s a common and basic misconception that SEO…

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Search is about people, not Google

By | Credit Union Marketing

Every so often, Google updates or changes something, and the marketing press fills up with panicky articles from “Search Experts” proclaiming The End of an Era. The earth is shifting, and everyone MUST update their “search strategy” and change everything right now. That’s pure malarkey. If the latest change-of-the-week at…

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YouCantMarketWhenYoureBored

By | Credit Union Marketing

In a brilliant move, Snickers and AMV BBDO decided to put a twist on its “You’re Not You When You’re Hungry” campaign to reach the office crowd. With Google’s help, they identified the top 500 search terms and used an algorithm to develop 25,000 misspellings of those words.* By buying ads…

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Top 15 CU site search terms

By | Credit Union Marketing

Following are the top 15 search terms members have used on the credit union web sites we’ve built. These are pulled from the internal search functions used in the sites, not external searches from Google, etc. In other words, these are the things members are searching for once they are…

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Are you ready for Google Adwords?

By | Credit Union Marketing

In our experience, many smaller credit unions don’t pay that much attention to Search Engine Marketing (paid search). Their thinking seems to be: members already know what products their CU offers and where to search for information and rates nonmembers don’t search for loans on the internet we just don’t…

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SeO what

By | Credit Union Marketing

You’re probably tired of all of the trendy technology talk that promises to revolutionize how you approach marketing — especially all the buzz in recent years surrounding the mysterious term “SEO”. What the heck does that mean, anyway? Search Engine Optimization originally involved cleaning up your web site’s code and…

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