Round fuzzy monsters gather under the overlaid text, "You need both competence & humanity." One monster's thought bubble reads, "Oh the humanity!"

Messaging that matters to parents

It shouldn’t really be a surprise that the majority of new parents reassess their finances, which could lead to switching financial institutions. Kids are expensive, and the top concern for new parents is “How am I going to afford this?” Well, maybe not the top, but it’s up there along with “Am I doing this…

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