Posts Tagged ‘Name Change’
Build a Brand Strategy before a list of new names
When a Credit Union Board and/or Executive Team decides that it is FINALLY time for a name change, too often they make a major mistake: They start coming up with names. That’s a natural reaction, to be sure. After all, the people around the table certainly know the history of the credit union and have…
Read MoreIt’s not just a Name Change, it’s a Game Changer.
Download our free white paper, and you’ll learn how to survive and thrive when pushing the rebranding button: • Why your staff, members and Board need to be part of the process • How to work with outside experts to get the quality brand you deserve • Why you need to build a Brand Strategy…
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