No wonder so much marketing is written for marketers, not members.

Your Members Aren’t You

To make an emotional connection with someone, you have to tailor your communication to their wants and needs, not your own. This seems pretty obvious — most people know that they should use simpler language and and talk about “kid stuff” when talking to children, and they probably shouldn’t use swear words around Grandma. But…

Read More
On the list of emotional minefields, money is right up there with sex and politics

Something To Hold On To

I’ve always been fascinated by the psychology of money. On the list of emotional minefields, money is right up there with sex and politics, and there are all kinds of baffling taboos and odd behaviors. It can be very interesting to look at some of these behaviors and think about what we might learn from…

Read More