get a glimpse into what people are thinking about all year round

It’s human nature to keep doing the same thing year after year, and Credit Union marketers are no different. CUs tend to push home equity loans in the Spring, car loans in the Fall*, and Visa cards right before the holidays – because they always have. Now if that sounds like your entire Marketing Plan, then you should probably bring in some outside help. In…

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People have more and more ways to disconnect from your marketing

Traditional media is based on buying exposure – how many people will see this newspaper ad, this TV spot, this outdoor board, this trade show booth. As a result, buyers of traditional media calculate what it will cost to rent eyeballs just long enough to get a message across, then pray for a 1% response…

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