ICYMI (In Case You Missed It)

In Case You Missed It – 5.15.24

Surprising marketing missteps, why less delinquency is bad, some iDiz nostalgia, a WEE welcome, and a little bit of John Oliver. Here’s what we noticed, in case you missed it: What happens when a good apple goes bad? Ever since their iconic 1984 spot, most of us have been huge fans of Apple’s marketing, created…

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It isn't always easy to decide what to do.

How to decide when to stop or push ahead

Marketing is an inexact process that sometimes takes a long time to pay dividends. Which might be why so many CFOs aren’t sure it’s worth the cost. Numbers People usually prefer to track a quick return on a specific investment, with digits they can show on a spreadsheet. But marketing isn’t accounting. That’s not to…

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