Posts Tagged ‘Marketing’
3 reasons why you should learn to recognize AI generated content
If you live on the internet, it can feel like AI is becoming ubiquitous. Every industry is circulating think-pieces about how to leverage AI. I know it’s happening in the credit union industry, for example, because I’ve written about it before. There’s also a lot of controversy about using AI to replace human creativity, and…
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3 reasons why your CU should be promoting sustainability
For an unfortunate number of people, sustainability is just another buzzword. Like “Organic” or “Eco-Friendly,” it’s just a bit of hippie dippy hooey that businesses pay lip-service to for PR reasons. In other words, it’s just a Marketing thing. Well I think that attitude is not just sad, but frustrating. It’s outright bogus and not…
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Five Ways to Squeeze the Most Out of Your Agency
If you are like most CU marketing departments, we know you have to pinch every marketing penny until it screams. As a service to our clients and potential clients, as well as to our colleagues in the creative biz, we’ve put together a few ways you can make sure you wring every precious drop of…
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Five ways you’re losing deposits
At many credit unions, the deposit pendulum swings from “Yikes! Deposits are spiking! We need to make loans!” to “Eek, we need deposits!” again. To help you tune up your deposit-fu, here are five ways you might be losing out on deposits – and what to do about it. Talking only about your fantabulous APY…
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In Case You Missed It – 7.30.25
The word on new legislation, why your members are concerned about money, how to improve a board of directors and a potential new Turing test. Here’s what we noticed, in case you missed it: Bill to support new CUs Some interesting CU news from congress. Congresswoman Maxine Waters (D-CA) announced the introduction of H.R. 4544,…
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In Case You Missed It – 5.28.25
Thoughts on yet another lending fintech, creepy AI images, partnership ponderings, weird times (again), and more. Here’s what we noticed, in case you missed it. Is home equity and mortgage lending still fundamentally local? This week’s Exploding Topics (a free weekly newsletter highlighting the latest trends using search data – definitely worth subscribing) discussed Figure…
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OMG: The Overwhelmed Marketer’s Guide to Multilingual Members
As of the last census, about one in five people in the US spoke a language other than English at home. Of course, many of those folks are perfectly comfortable doing business in English. However, pretty much everyone feels more welcome and comfortable when they’re greeted and served (if possible), in their first language. Even…
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Are you investing in high quality marketing or just throwing money away?
Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…
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OMG! The Overwhelmed Marketers Guide to Year-End
We’re only a few weeks from the end of the year, and the start of another. Here are five fast ways to make the most of the rest of this year and come out swinging in the new year! Make a list, check it twice This one’s pretty general, but overall review your list of…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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