Posts Tagged ‘guerilla marketing’

The point is to break out of the usual thinking about the tiny scraps you can shave off the corners.

The $50 question

  It’s easy to think of things to give away (free online banking, free bill pay, free overdraft protection, free checks, lower rates), but it’s a lot harder to add a large amount of value. (It’s even harder to actually ask for money.) So I’d like to propose a simple thought experiment: What could you…

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