Clear, concise wording saves all of us time and energy.

Why clarity is King for marketing to English language learners

Many a Marketing 101 student in has heard the tales of the Chevy Nova and Colgate. In these stories, a lack of diversity or language research led to embarrassment and abysmal sales in Latin American markets. A great first lesson in international marketing, or marketing to English language learners, right? Well, it turns out that…

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