Marketing should be snackable

By | Credit Union Marketing

Infographics seem to be everywhere, especially on Pinterest, where images rule. Big, beautiful, graphic eye candy, packed with tons of information, which gives interested readers all kinds of data to absorb. But all that information is also the problem. Infographics typically have too much data, and can’t be read without…

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NOLA notes, part 1

By | Credit Union Marketing

For all of you who did not attend the CUNA Marketing and BusDev Conference in New Orleans (or spent more of your time on Bourbon Street than I did), here are the highlights I heard: Wolf Pack Strategy Mark Adams, conference emcee, ESPN announcer and President of Enthusiadams, thinks that…

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