Marketing is all about understanding people different than yourself

What credit unions can do when the aliens land

Let’s face it – “disaster planning” is kind of, well, depressing. The last few decades have been a little too full of “once in a lifetime” events. So how can a CU marketer stay flexible, stay loose, and plan for the unplanned? Aliens, that’s how. No, seriously. Aliens. Bear with me — there are some…

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