This website for White Sands FCU, based in Las Cruces, New Mexico, boasted a fresh, unique new look, and was the public launch of a new visual brand. But behind the scenes it was a leap with both feet into the world of digital marketing. Their new WordPress platform has all the tools to support greater engagement and optimization as well as tighter integration with digital marketing and social marketing, including robust blogging, social marketing, email marketing, and the ability to easily evolve the site, experiment, and add new capabilities.
WSFCU’s website is an important tool for engaging in the daily lives of a diverse range of members scattered over a large swath of New Mexico and Texas. Nearly half the site’s users are on mobile devices, so a fully functioning, responsive design was a top priority.