What are your biggest headaches?

Got marketing problems? Of course you do. But how big are they?

Is marketing at your credit union a growth engine that's getting the investment needed?

Or is it an overwhelmed afterthought?

This quiz will help you better understand your biggest internal and external marketing challenges.

Rate your credit union on these ten questions to find out!

 

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Fossilized Board of Directors

(out of touch, disconnected, entrenched, and opposed to change)

Great

Looking toward the future!

OK

They need a push sometimes.

Meh

Can get there, but takes a while.

No So Good

Way behind the curve

Awful

Partying like it's 1959.

You need to select an item to continue

Crusty C-Suite

(See marketing, brand, website, etc. as expenses to slash, stuck in the past)

Great

No problems.

OK

Some resistance to change.

Meh

Reluctant

No So Good

Like pulling teeth.

Awful

Pretty Much Opposed

You need to select an item to continue

Janky Website

(outdated, ugly, hard to update, unreliable, unhelpful, and/or expensive)

Great

It's a growth machine!

OK

Not bad!

Meh

Not doing much for us.

No So Good

It's getting in the way.

Awful

Dumpster fire.

You need to select an item to continue

Creative Quality

(Is everything members see world-class quality?)

Great

We look maaahvelous.

OK

For the most part.

Meh

Meh.

No So Good

Homemade, and it shows.

Awful

Really low-rent.

You need to select an item to continue

Are strategy expectations realistic?

(unrealistic or nonexistent strategic goals, want different results but opposed to change)

Great

Real as it gets.

OK

OK, but could be better.

Meh

Meh.

No So Good

Not good, but could be worse.

Awful

Awful!

You need to select an item to continue

Retro Marketing Tech

(outdated or nonexistent marketing automation, analytics, onboarding, ROI calculation, etc.)

Great

Everyone's on board.

OK

Not bad!

Meh

Just the basics.

No So Good

Very limited.

Awful

Tracking? What's that?

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Is there a big challenge or change ahead?

(merger madness, charter chaos, SEG going bust, new competition, etc.)

Great

Nothing ahead.

OK

It could happen.

Meh

There might be.

No So Good

I've heard rumors.

Awful

In the middle of it.

You need to select an item to continue

Employee Apathy

(Who cares? Anyone? Hello? Is this thing on?)

Great

We're totally pumped.

OK

Quite a few rock stars!

Meh

Could use a boost.

No So Good

Mostly meh.

Awful

Mostly checked out.

You need to select an item to continue

Is brand follow-through an issue?

(inconsistent products, policy, or behavior; actions don't reflect stated brand goals or promises)

Great

We're on it.

OK

We do OK at it.

Meh

We're inconsistent.

No So Good

We're not very good at it.

Awful

We're kind of bad at it.

You need to select an item to continue

Marketing in the Loop?

(Is Marketing helping steer the ship or just going where you're towed?)

Great

In the C-Suite, in the mix.

OK

We're in the room.

Meh

Busy, but not leading.

No So Good

Just taking orders.

Awful

An afterthought.

You need to select an item to continue

Final Score

Lower scores are better, and the max you can get is 200.
Below 60 points means you're doing pretty well.
Between 60-100 there's room for improvement.
100 or more means you need to make changes.
And if you scored over 140, then we probably need to talk ASAP!

Brand Score out of 240 Points

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