What are your biggest headaches?
Got marketing problems? Of course you do. But how big are they?
Is marketing at your credit union a growth engine that's getting the investment needed?
Or is it an overwhelmed afterthought?
This quiz will help you better understand your biggest internal and external marketing challenges.
Rate your credit union on these ten questions to find out!
Fossilized Board of Directors
(out of touch, disconnected, entrenched, and opposed to change)
Looking toward the future!
They need a push sometimes.
Can get there, but takes a while.
Way behind the curve
Partying like it's 1959.
(See marketing, brand, website, etc. as expenses to slash, stuck in the past)
Some resistance to change.
Like pulling teeth.
Pretty Much Opposed
(outdated, ugly, hard to update, unreliable, unhelpful, and/or expensive)
It's a growth machine!
Not doing much for us.
It's getting in the way.
(Is everything members see world-class quality?)
We look maaahvelous.
For the most part.
Homemade, and it shows.
Are strategy expectations realistic?
(unrealistic or nonexistent strategic goals, want different results but opposed to change)
Real as it gets.
OK, but could be better.
Not good, but could be worse.
Retro Marketing Tech
(outdated or nonexistent marketing automation, analytics, onboarding, ROI calculation, etc.)
Everyone's on board.
Just the basics.
Tracking? What's that?
Is there a big challenge or change ahead?
(merger madness, charter chaos, SEG going bust, new competition, etc.)
It could happen.
There might be.
I've heard rumors.
In the middle of it.
(Who cares? Anyone? Hello? Is this thing on?)
We're totally pumped.
Quite a few rock stars!
Could use a boost.
Mostly checked out.
Is brand follow-through an issue?
(inconsistent products, policy, or behavior; actions don't reflect stated brand goals or promises)
We're on it.
We do OK at it.
We're not very good at it.
We're kind of bad at it.
Marketing in the Loop?
(Is Marketing helping steer the ship or just going where you're towed?)
In the C-Suite, in the mix.
We're in the room.
Busy, but not leading.
Just taking orders.
Lower scores are better, and the max you can get is 200.
Below 60 points means you're doing pretty well.
Between 60-100 there's room for improvement.
100 or more means you need to make changes.
And if you scored over 140, then we probably need to talk ASAP!
Brand Score out of 240 Points