Montana 1st’s follow-up campaign to “Boring is Sexy.” Outdoor boards sent visitors to a microsite, where they got a tee-shirt by adding their own snarky comment about the bank bailout.
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killer creative completed for
1) No ties. They tend to cut off circulation to the brain.
2) No buzzwords, no BS. Clearly say what you mean and know what you’re talking about.
3) Only work for clients that make the world a better place.
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