Our goal was to produce a series of ads that were as honest and real as the people of Cole Hardwood. An assortment of images were shot on site while the employees performed their daily jobs. These images formed the backbone of the campaign, as well as content for Cole’s updated website.
(Copy and concept by Mitsch Creative, photography by Larry Ladig)
1) No ties. They tend to cut off circulation to the brain.
2) No buzzwords, no BS. Clearly say what you mean and know what you’re talking about.
3) Only work for clients that make the world a better place.