Credit Union Branding
Are you a commodity?
Is it any wonder the public does not know there is a difference between credit unions and banks? To the average consumer, financial services are often seen as a necessary evil, or at best, a commodity — something pretty much the same quality no matter where you get it, and sold by such a large…
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Something To Hold On To
I’ve always been fascinated by the psychology of money. On the list of emotional minefields, money is right up there with sex and politics, and there are all kinds of baffling taboos and odd behaviors. It can be very interesting to look at some of these behaviors and think about what we might learn from…
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Positioning 101
The vast amounts of communication seen daily by each person is staggering. Each year in the U.S., the average person has more than 200,000 advertising messages pushed at them, 30,000 books are published (enough to keep you reading 24 hours a day for 17 years), while 25,000 new trademarks are added. It is said that…
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